Communication Analyst managing communication strategies for Shop Mercantil. Ensuring engagement with target audiences and aligning with the bank's marketing strategy.
Responsibilities
Ensure the accuracy and effectiveness of communication for Meu+ products with their target audiences, aligned with the strategy defined by Banco Mercantil's Communications team and safeguarding the reputation and positioning of the group's companies.
Develop communication plans.
Produce detailed briefs for requests.
Act as a liaison between the Meu+ teams and Banco Mercantil's Marketing team.
Organize and follow up on Meu+ requests and agendas with Mercantil's Marketing team.
Prepare and monitor the results of implemented actions.
Requirements
Bachelor's degree completed. Preferred areas: Communication and related fields (Advertising, Public Relations, and Journalism).
Ability to write clear, persuasive copy appropriate for the target audience and communication objectives.
Advantageous: Specialization in areas complementary to Communication (Marketing, Social Media, Digital, etc.).
Benefits
Meal and food allowance (if preferred, both amounts can be issued on a single food card)
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