Category Analyst II at C.A. Fortune focusing on analytics to support Kroger's product initiatives and sales. Collaborating closely with business managers to optimize strategies based on insights.
Responsibilities
Develop fact-based category reviews, business updates/reviews and selling stories
Present business updates/reviews to client, clearly articulating trends and recommendations to optimize strategic planning and selling efforts
Develop and deliver account presentations relative to new items, share of shelf, and/or efficient assortment
Create, maintain and perfect analytical tools, reporting and resources leveraged against the client
Improve methodology related to reporting, analysis, identifying distribution voids and quantifying opportunity gaps
Analyze shopper and consumer information and develop recommended actions based on insights
Track, monitor and provide actionable feedback on distribution & sales trends
Utilize Kroger systems (POS & shopper behavior), syndicated data, and consumer research to develop fact-based analysis and business reviews
Conduct promotional planning support via in-depth retailer specific analysis
Work with the Business Managers to manage the distribution priorities throughout Kroger and determine key opportunities
Evaluate effectiveness of programs and communicate strategy and best practices
Requirements
Bachelor’s degree in Marketing, Business, or Psychology plus 1+ years CPG industry sales or retailer-facing category management experience
Working knowledge of Kroger systems (Market 6/OnDemand & 84.51 Stratum); pulling and manipulating the datasets
Experience in selling story development, category reviews & knowledge of category management principles
Advanced analytical, Excel & PowerPoint skills
Have curiosity, have a detective-like mentality to find the root cause of a problem.
Benefits
16 days of PTO
11 paid company holidays per year
2 paid volunteer days per year
3 months fully paid parental leave (regardless of gender)
Medical, dental, and vision
Paid company life insurance
401k with company match
Summer hours (half day Fridays from Memorial Day thru Labor Day)
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