Assistant Director of Communications and Marketing at WVU College of Law. Leading marketing and branding strategies to engage students, faculty, and the legal community.
Responsibilities
Develop and implement comprehensive marketing and communications strategies for the WVU College of Law.
Collaborate with the dean, administration, faculty, staff, and campus partners to advance the College’s brand and reputation.
Lead storytelling and content creation across digital, print, web, and social media platforms.
Oversee the overhaul and maintenance of law.wvu.edu to ensure a modern and audience-focused site.
Lead the content strategy and writing for newsletters, speeches, event promotions, integrated campaigns, and other communications that engage alumni, donors, and the legal community.
Develop streamlined processes to engage WVU College of Law faculty and staff.
Develop strong partnerships with communicators and marketers across campus.
Supervise staff and student workers as necessary; manage projects from concept to completion.
Ensure brand consistency, compelling messaging, and data-driven decision-making.
Conduct market research, analyze results, and stay up to date on industry trends to guide strategy.
Represent the College at events and support other Strategic Priorities initiatives as needed.
Requirements
Bachelor’s degree in marketing or related field required
A minimum of five (5) years of related experience required
Any equivalent combination of related education and/or experience will be considered.
Demonstrated expertise in marketing strategy, concepts, and consumer behavior, especially with university audiences.
Proven experience managing creative teams and cross-platform projects across advertising, social media, merchandising, and brand management.
Skilled in recruitment marketing, audience segmentation, and integrating diverse media into cohesive institutional strategies.
Proficient with marketing channels including direct mail, signage, sponsorships, promotional products, design, and digital or print collateral.
Strong leadership in campaign development, creative direction, and project execution.
Exceptional written, visual, and verbal communication with outstanding interpersonal skills.
Deep understanding of higher education missions and objectives, particularly the WVU College of Law.
Benefits
37.5-hour work week
13 paid holidays
24 annual leave (vacation) days per year or more based on years of service
18 sick days per year
A range of health insurance and other benefits
401(a) retirement savings with 6% employee contribution match
Eligibility to continue health insurance and other retiree perks
Wellness programs
Job title
Assistant Director of Communications and Marketing – Strategic Communications and Marketing
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