Hybrid Assistant Director of Communications and Marketing – Strategic Communications and Marketing

at WVU Online

• Job title: Assistant Director of Communications and Marketing – Strategic Communications and Marketing
• Job type: Full Time
• Experience level: Lead
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Morgantown, United States

About the role

• Assistant Director of Communications and Marketing at WVU College of Law. Leading marketing and branding strategies to engage students, faculty, and the legal community.

Responsibilities

• Develop and implement comprehensive marketing and communications strategies for the WVU College of Law.
• Collaborate with the dean, administration, faculty, staff, and campus partners to advance the College’s brand and reputation.
• Lead storytelling and content creation across digital, print, web, and social media platforms.
• Oversee the overhaul and maintenance of law.wvu.edu to ensure a modern and audience-focused site.
• Lead the content strategy and writing for newsletters, speeches, event promotions, integrated campaigns, and other communications that engage alumni, donors, and the legal community.
• Develop streamlined processes to engage WVU College of Law faculty and staff.
• Develop strong partnerships with communicators and marketers across campus.
• Supervise staff and student workers as necessary; manage projects from concept to completion.
• Ensure brand consistency, compelling messaging, and data-driven decision-making.
• Conduct market research, analyze results, and stay up to date on industry trends to guide strategy.
• Represent the College at events and support other Strategic Priorities initiatives as needed.

Requirements

• Bachelor’s degree in marketing or related field required
• A minimum of five (5) years of related experience required
• Any equivalent combination of related education and/or experience will be considered.
• Demonstrated expertise in marketing strategy, concepts, and consumer behavior, especially with university audiences.
• Proven experience managing creative teams and cross-platform projects across advertising, social media, merchandising, and brand management.
• Skilled in recruitment marketing, audience segmentation, and integrating diverse media into cohesive institutional strategies.
• Proficient with marketing channels including direct mail, signage, sponsorships, promotional products, design, and digital or print collateral.
• Strong leadership in campaign development, creative direction, and project execution.
• Exceptional written, visual, and verbal communication with outstanding interpersonal skills.
• Deep understanding of higher education missions and objectives, particularly the WVU College of Law.

Benefits

• 37.5-hour work week
• 13 paid holidays
• 24 annual leave (vacation) days per year or more based on years of service
• 18 sick days per year
• A range of health insurance and other benefits
• 401(a) retirement savings with 6% employee contribution match
• Eligibility to continue health insurance and other retiree perks
• Wellness programs