Event Manager for EMEA managing strategies, evaluations, and executions of enterprise - focused events at HappyRobot. Driving brand awareness and engagement with key enterprise audiences.
About the role
- Event Marketing Coordinator managing small-to-mid-sized events for a procurement platform company. Planning, executing, and optimizing marketing strategies with cross-functional teams.
Responsibilities
- Activate and support in managing a comprehensive event marketing strategy that aligns with our overall marketing goals.
- Work with sales leaders to identify best sales attendance, select contacts for on-site meetings, and pre-event know-before-you-go meetings.
- Develop and execute multi-channel promotional campaigns (email, social media, website) to maximize engagement and connections pre-event, onsite, and post-event.
- Work with internal subject matter experts to tailor content and messaging, ensuring relevance and value to attendees.
- Partner with sales to ensure generated leads are routed correctly and worked by representatives both pre-and post campaign activation.
- Leverage salesforce and Omni (reporting tool) to produce reporting for account mapping and campaign management. Monitor and analyze event performance metrics, providing actionable insights and recommendations for improvement.
- Create post-event follow-up strategies to nurture leads and convert attendees into customers via Marketo (marketing) and outreach (sales messaging)
- Maintain asana and/or other project management of event production.
Requirements
- 2+ years in experience in event marketing or management
- Experience working in or with sales
- Strong project management skills
- Excellent written and verbal communication skills - including copywriting.
- Proven ability to manage multiple projects and deadlines in a fast-paced environment.
- Analytical mindset with experience in data-driven decision making.
- Creative thinker with a passion for storytelling and audience engagement.
- Capable of thriving in a fast-paced setting with meticulous attention to detail
Benefits
- We're committed to building a diverse and inclusive workspace where everyone feels like they belong.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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