About the role

Marketing Analytics Manager responsible for optimizing data marketing strategies at Younited. Ensuring data-driven approach for campaigns across various countries and teams.

Responsibilities

Own and maintain our attribution model and analytics tools (primarily Google Analytics 4) and ensure their integration into the Younited data stack (in collaboration with Analytics Engineers) to enable consolidated marketing performance reporting and cost monitoring
Coordinate with our Data Marketing agency (Jellyfish) and country teams to implement tracking and data collection for all marketing touchpoints and campaigns across countries, ensuring consistent monitoring of customer journeys on the website and app
Manage our recently internalized Customer Data Platform within a context of product diversification, working with CRM/PRM teams to ensure it supports our retention and acquisition strategies, and liaising with Analytics Engineers for its evolution and operational maintenance
Develop and drive an ambitious roadmap of marketing-related data projects in close collaboration with internal Data teams and leveraging external providers when appropriate
Lead CRO initiatives originating from Product and Business teams, working with marketing web teams to foster a culture of continuous improvement and testing within a coherent global approach

Expert knowledge of the Google suite (Google Analytics 4, Tag Manager, BigQuery) and experience managing a Customer Data Platform
Minimum 5 years of solid experience in Data Marketing, gained either at a specialist agency or within a digital marketing team — marketing experience is essential
Strong business and marketing acumen, comfortable working in complex technical environments and collaborating closely with engineering teams
Excellent communicator, able to take a strategic perspective and communicate effectively with C-level stakeholders to drive decision-making
Fluent in English and French

Offices located in the heart of Paris (9th arrondissement)
An international work environment with opportunities for assignments in our offices abroad (Barcelona, Lisbon, Rome)
An entrepreneurial mindset and strong team spirit
Personalized managerial and HR support during onboarding and throughout your Younited journey
A continuous learning environment with access to internal and external training, an e-learning platform, and Tech team “Friday workshops” to support professional development
Strong emphasis on work–life balance
A parenthood charter to support family-related projects, including key measures
Special leave for major life events, often more generous than legal requirements
Hybrid remote work policy: 2–3 days remote per week depending on the team, plus the option to work fully remotely for one week twice a year
33 days paid leave (8 more than the statutory 25 days)
Access to the Wellpass platform (formerly Gymlib) with 4,000+ fitness and wellness activities across France at a discounted rate
Meal vouchers (€10 per day, 60% covered by the company)
Team-building events in France (Summer Party & Winter Party), abroad, and within teams