Senior Analyst leading the analytics function for a media and tech company in sports. Managing an analyst team and delivering high - impact commercial insights, while promoting analytical quality.
About the role
- Marketing Analytics Manager responsible for optimizing data marketing strategies at Younited. Ensuring data-driven approach for campaigns across various countries and teams.
Responsibilities
- Own and maintain our attribution model and analytics tools (primarily Google Analytics 4) and ensure their integration into the Younited data stack (in collaboration with Analytics Engineers) to enable consolidated marketing performance reporting and cost monitoring
- Coordinate with our Data Marketing agency (Jellyfish) and country teams to implement tracking and data collection for all marketing touchpoints and campaigns across countries, ensuring consistent monitoring of customer journeys on the website and app
- Manage our recently internalized Customer Data Platform within a context of product diversification, working with CRM/PRM teams to ensure it supports our retention and acquisition strategies, and liaising with Analytics Engineers for its evolution and operational maintenance
- Develop and drive an ambitious roadmap of marketing-related data projects in close collaboration with internal Data teams and leveraging external providers when appropriate
- Lead CRO initiatives originating from Product and Business teams, working with marketing web teams to foster a culture of continuous improvement and testing within a coherent global approach
Requirements
- Expert knowledge of the Google suite (Google Analytics 4, Tag Manager, BigQuery) and experience managing a Customer Data Platform
- Minimum 5 years of solid experience in Data Marketing, gained either at a specialist agency or within a digital marketing team — marketing experience is essential
- Strong business and marketing acumen, comfortable working in complex technical environments and collaborating closely with engineering teams
- Excellent communicator, able to take a strategic perspective and communicate effectively with C-level stakeholders to drive decision-making
- Fluent in English and French
Benefits
- Offices located in the heart of Paris (9th arrondissement)
- An international work environment with opportunities for assignments in our offices abroad (Barcelona, Lisbon, Rome)
- An entrepreneurial mindset and strong team spirit
- Personalized managerial and HR support during onboarding and throughout your Younited journey
- A continuous learning environment with access to internal and external training, an e-learning platform, and Tech team “Friday workshops” to support professional development
- Strong emphasis on work–life balance
- A parenthood charter to support family-related projects, including key measures
- Special leave for major life events, often more generous than legal requirements
- Hybrid remote work policy: 2–3 days remote per week depending on the team, plus the option to work fully remotely for one week twice a year
- 33 days paid leave (8 more than the statutory 25 days)
- Access to the Wellpass platform (formerly Gymlib) with 4,000+ fitness and wellness activities across France at a discounted rate
- Meal vouchers (€10 per day, 60% covered by the company)
- Team-building events in France (Summer Party & Winter Party), abroad, and within teams
Job title
Job type
Experience level
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Not specified
Degree requirement
Tech skills
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