Media, Content and Channels Manager coordinating communication strategies and managing corporate channel plans at Prysmian, a global cabling solutions provider.
About the role
- VP/GM of Content at Xero overseeing global content strategy and team operations. Focus on driving measurable business impact through high-quality content creation and distribution.
Responsibilities
- Develop and implement a comprehensive global content strategy aligned with Xero's business objectives and brand positioning
- Establish a clear content vision and roadmap that supports awareness, acquisition, engagement, retention, and expansion
- Create clear swim lanes between global, regionally-adapted, and locally-owned content
- Partner with regional teams to ensure content strategy captures and addresses local market needs and nuances
- Drive the creation of high-quality, engaging content across multiple formats—articles, blog posts, reports, whitepapers, videos, social, product education, and more
- Scale content production through a mix of in-house teams, agency partners, freelance writers, creators and influencers, and industry experts
- Partner with Research and Insights to develop surveys and leverage Xero's proprietary data for compelling storytelling
- Build and manage a bench of trusted expert writers to scale content impact while controlling costs
- Partner with channel owners to lead content distribution strategy across paid, earned, owned, and shared channels
- Own channel strategy for the blog and social, including paid distribution strategy for organic social content
- Partner with Data & Analytics to build content performance infrastructure that connects channel metrics to business outcomes
- Establish KPIs and reporting mechanisms to track content performance and ROI
- Lead, mentor, and develop a team of 25-30 across thought leadership, social, product education, and blog
Requirements
- 12+ years in content, brand, or marketing roles, with 5+ years leading global teams
- Experience at a large, global B2B SaaS company (e.g., Slack, Salesforce, Shopify, HubSpot, Square, or similar)
- Proven track record developing content strategies that drive measurable business results—not just engagement
- Track record of building content strategy from the ground up—not just inheriting and optimizing
- Experience leading global content initiatives with regional adaptations
- Proven ability to work cross-functionally with Sales, Product, Communications, and Data teams
Benefits
- Flexible working arrangements
- Opportunities for professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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