Hybrid SEO Manager

at WillHire

• Job title: SEO Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $105,000 - $157,500 per year
• Degree requirement: Bachelor's Degree
• Tech skills: AEM
• Location requirements: Hybrid, Boston, United States

About the role

• SEO Manager driving organic search initiatives for EMEA region at Workday. Collaborating with marketing teams to optimize visibility and performance across various search platforms.

Responsibilities

• Develop and implement organic search strategies aligned with Workday's business objectives, focusing on the EMEA region
• Collaborate effectively with various marketing teams, stakeholders, and agencies to execute custom programs and strategies that help Workday achieve regional targets
• Conduct market-specific keyword research, on-page optimizations, technical audits, and competitor analysis to drive website health and search performance
• Pioneer optimization strategies for the evolving search landscape, including Answer Engine Optimization (AEO), conversational search, and Generative Engine Optimization (GEO) to ensure visibility in AI Overviews, LLMs, and chatbots
• Optimize localized content to accurately address regional intent and improve organic visibility in search engines like Google and Bing, as well as AI platforms
• Ensure proper technical SEO setup for regional pages, including hreflang implementation and international targeting
• Regularly develop campaign performance reports and presentations, utilizing strong data analysis and storytelling skills to highlight key results, insights, and next steps to non-media centric business leaders
• Perform technical SEO audits to identify and help resolve website issues that hinder search performance
• Assist in conducting competitive analysis to benchmark performance, identify gaps, and uncover opportunities for increased visibility in EMEA markets
• Coordinate and collaborate with EMEA-based marketing teams, stakeholders, and agencies, which may require flexibility to participate in meetings during EMEA working hours
• Stay up to date on industry trends, algorithm changes, new technologies, and the evolving Answer Engine/Generative AI landscape
• Support the definition of SEO processes to continue to drive scale and efficiency

Requirements

• Bachelor’s degree or equivalent experience
• 5+ years of experience in SEO
• Technical proficiency and a deep understanding of search engine algorithms, ranking factors, and best practices
• Comfortable performing analysis and interpreting web analytics in tools such as Adobe Analytics, Google Analytics, Google Search Console
• Solid MS Excel skills (vlookups, pivot tables, data analysis)
• Familiarity with core performance marketing metrics like CTR, CPC, CPL, MQL, and ROI and understanding their interplay
• Proven experience managing regional SEO, especially for multi-language and multi-country strategies
• Proficiency in CMS platforms like AEM (Adobe Experience Manager) or other enterprise-level systems
• Experience with Conductor, Brightedge, SEMRush, aHrefs or any other SEO research & management tools
• Familiarity with project management tools (e.g., JIRA, Workfront, Asana) to manage SEO initiatives across teams
• Minimum of 2+ years working in the B2B SaaS vertical (preferred)
• Agency experience (preferred)

Benefits

• Flexible working hours
• Professional development opportunities
• Workday Bonus Plan
• Annual refresh stock grants