Staff Product Manager focusing on SEO and growth strategies for Snap's digital platforms. Collaborating across teams to enhance organic acquisition and user reactivation efforts.
About the role
- SEO Manager driving organic search initiatives for EMEA region at Workday. Collaborating with marketing teams to optimize visibility and performance across various search platforms.
Responsibilities
- Develop and implement organic search strategies aligned with Workday's business objectives, focusing on the EMEA region
- Collaborate effectively with various marketing teams, stakeholders, and agencies to execute custom programs and strategies that help Workday achieve regional targets
- Conduct market-specific keyword research, on-page optimizations, technical audits, and competitor analysis to drive website health and search performance
- Pioneer optimization strategies for the evolving search landscape, including Answer Engine Optimization (AEO), conversational search, and Generative Engine Optimization (GEO) to ensure visibility in AI Overviews, LLMs, and chatbots
- Optimize localized content to accurately address regional intent and improve organic visibility in search engines like Google and Bing, as well as AI platforms
- Ensure proper technical SEO setup for regional pages, including hreflang implementation and international targeting
- Regularly develop campaign performance reports and presentations, utilizing strong data analysis and storytelling skills to highlight key results, insights, and next steps to non-media centric business leaders
- Perform technical SEO audits to identify and help resolve website issues that hinder search performance
- Assist in conducting competitive analysis to benchmark performance, identify gaps, and uncover opportunities for increased visibility in EMEA markets
- Coordinate and collaborate with EMEA-based marketing teams, stakeholders, and agencies, which may require flexibility to participate in meetings during EMEA working hours
- Stay up to date on industry trends, algorithm changes, new technologies, and the evolving Answer Engine/Generative AI landscape
- Support the definition of SEO processes to continue to drive scale and efficiency
Requirements
- Bachelor’s degree or equivalent experience
- 5+ years of experience in SEO
- Technical proficiency and a deep understanding of search engine algorithms, ranking factors, and best practices
- Comfortable performing analysis and interpreting web analytics in tools such as Adobe Analytics, Google Analytics, Google Search Console
- Solid MS Excel skills (vlookups, pivot tables, data analysis)
- Familiarity with core performance marketing metrics like CTR, CPC, CPL, MQL, and ROI and understanding their interplay
- Proven experience managing regional SEO, especially for multi-language and multi-country strategies
- Proficiency in CMS platforms like AEM (Adobe Experience Manager) or other enterprise-level systems
- Experience with Conductor, Brightedge, SEMRush, aHrefs or any other SEO research & management tools
- Familiarity with project management tools (e.g., JIRA, Workfront, Asana) to manage SEO initiatives across teams
- Minimum of 2+ years working in the B2B SaaS vertical (preferred)
- Agency experience (preferred)
Benefits
- Flexible working hours
- Professional development opportunities
- Workday Bonus Plan
- Annual refresh stock grants
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