About the role

  • Senior Digital Analyst at Winover shaping digital channels and optimizing performance through data analysis. Engaging in project leadership and strategic initiatives for enhanced user journeys.

Responsibilities

  • Define the strategy for using digital channels aligned with the operational plan.
  • Deeply analyze performance data and recommend optimizations in conversation scripts, channels, and response times.
  • Work on the architecture and testing of digital journeys with APIs, bots, and integrations with CRMs and ERPs.
  • Lead projects to implement new digital channels and improvements to existing platforms.
  • Ensure governance, version control, and technical documentation of digital flows.
  • Conduct meetings with internal teams and vendors to drive the technological evolution of channels.
  • Perform benchmarking and propose market trends applicable to the digital operation.

Requirements

  • Bachelor's degree or equivalent.
  • Experience with digital customer service platforms (WhatsApp Business API, Robbu, Gupshup, Genesys, RCS, etc.).
  • Ability to configure journeys, model flows, create templates, monitor metrics, and optimize delivery/open/response rates.
  • Knowledge of integrations via API, events, and automations.
  • Familiarity with digital KPIs and a deep understanding of Meta's policies.
  • Analytical, organized profile with a product mindset and sufficient technical understanding to engage with vendors and IT.
  • Ability to execute quickly, test, validate, and continuously iterate and adjust.

Benefits

  • Health insurance
  • Dental insurance
  • Discounts at partner pharmacies
  • Meal allowance
  • Transportation allowance
  • Childcare assistance
  • Partnerships with universities, technical schools, and language schools.

Job title

Senior Digital Analyst

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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