Senior Digital Analyst at Winover shaping digital channels and optimizing performance through data analysis. Engaging in project leadership and strategic initiatives for enhanced user journeys.
Responsibilities
Define the strategy for using digital channels aligned with the operational plan.
Deeply analyze performance data and recommend optimizations in conversation scripts, channels, and response times.
Work on the architecture and testing of digital journeys with APIs, bots, and integrations with CRMs and ERPs.
Lead projects to implement new digital channels and improvements to existing platforms.
Ensure governance, version control, and technical documentation of digital flows.
Conduct meetings with internal teams and vendors to drive the technological evolution of channels.
Perform benchmarking and propose market trends applicable to the digital operation.
Requirements
Bachelor's degree or equivalent.
Experience with digital customer service platforms (WhatsApp Business API, Robbu, Gupshup, Genesys, RCS, etc.).
Ability to configure journeys, model flows, create templates, monitor metrics, and optimize delivery/open/response rates.
Knowledge of integrations via API, events, and automations.
Familiarity with digital KPIs and a deep understanding of Meta's policies.
Analytical, organized profile with a product mindset and sufficient technical understanding to engage with vendors and IT.
Ability to execute quickly, test, validate, and continuously iterate and adjust.
Benefits
Health insurance
Dental insurance
Discounts at partner pharmacies
Meal allowance
Transportation allowance
Childcare assistance
Partnerships with universities, technical schools, and language schools.
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