Consumer Product Strategic Analyst III analyzing data to minimize financial exposure in fraud and claims. Collaborating with product management and technology teams to enhance data platforms and insights.
About the role
- Product Manager for Personalization & Engagement at Western Union, enhancing customer experiences across digital platforms. Collaborating with cross-functional teams and delivering behavior-driven strategies for engagement.
Responsibilities
- Define and execute personalization and engagement strategies across multiple digital experiences.
- Design and manage targeted campaigns and incentives to drive engagement, retention, and customer behavior.
- Partner with horizontal PMs (Content, Deals, Loyalty, Dashboard) to ensure personalized interventions align with the overall user experience.
- Collaborate with the CMS/platform team to implement segmentation, targeting, and personalization logic.
- Use analytics and experimentation to measure campaign impact and optimize performance.
Requirements
- 5+ years in product management, preferably in personalization, engagement, or behavioral campaigns.
- Experience with cross-channel digital products (web, app, dashboards).
- Strong analytical skills and comfort with experimentation and data-driven decisions.
- Experience collaborating with platform/engineering teams to implement personalization solutions.
- Ability to navigate a matrix organization and collaborate effectively across multiple PMs.
Benefits
- Flexible Time off
- Medical, Dental and Life Insurance
- Tuition Assistance Program
- Parental Leave
- One day volunteer time off
- $0 Money Transfer Fee Discount Code – Quarterly
- Recognition Program “Game Changers”
- Employee Discount Program
- Global Adoption Assistance
- Global Scholarship Awards Program
- 401K plan
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