Senior Product Manager overseeing AI strategy for e - commerce services, managing complex AI - driven product development and cross - functional collaboration with team members.
About the role
- Senior Product Manager focused on growth at Weedmaps, defining strategies and collaborating cross-functionally to enhance user acquisition and retention.
Responsibilities
- Define and own the growth roadmap that accelerates shopper acquisition, activation, retention, and re-engagement across the Weedmaps ecosystem.
- Translate business goals, shopper insights, and market opportunities into a clear, data-driven roadmap and prioritized backlog that drives measurable growth outcomes.
- Lead cross-functional teams across Product, Marketing, Lifecycle, Data, Engineering, and Compliance to execute high-impact growth initiatives efficiently and collaboratively.
- Develop and refine demand-generation strategies, optimize funnels, and build scalable growth loops through experimentation, rapid iteration, and continuous learning.
- Monitor and report on the performance of growth initiatives - including adoption, engagement, and revenue impact - using quantitative and qualitative insights to guide strategy.
- Engage deeply with the product and stakeholders to identify friction points and opportunities, ensuring the growth strategy reflects user needs and aligns with broader business goals.
Requirements
- Bachelor’s degree or equivalent work experience
- 5+ years product management experience in a growth focused role.
- Deep data background using self service analytics tooling (Mixpanel, Amplitude, Heap, etc)
- Hands-on experience with martech/lifecycle tooling (Braze, Branch, Segment).
- Experience partnering closely with Marketing and Lifecycle teams to build unified growth strategies.
Benefits
- Physical Health (Medical, Dental & Vision)
- 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
- Basic Life & AD&D - employer paid 1x salary up to $250,000
- Student Loan Repayment/529 Education Savings with a monthly company contribution
- FSA (Medical, Dependent, Transit and Parking)
- Voluntary Life and AD&D Insurance
- Critical Illness Insurance
- Accident Insurance
- Short- and Long-term Disability Insurance
- Pet Insurance
- Identity theft protection
- Legal access to a network of attorneys
- PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown)
- Paid parental leave
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