Managing social media content and influencer marketing strategies for Lassie, a digital pet insurance company. Engaging with the community and analyzing social media performance.
About the role
- Senior Paid Social Media Consultant responsible for executing paid social media campaigns in German-speaking markets. Develops strategies and optimizations to enhance client campaign performance.
Responsibilities
- Develop, plan, and execute paid social media marketing campaigns using creative campaign approaches and targeted adverts
- Overview continuous cross-channel campaign monitoring, and optimisation towards KPIs
- Create detailed performance analysis, reports and dashboard
- Analyse statistical data on target group behaviour
- Creation of media plans based on a campaign framework and goals
- Develop creative briefings for assets and messaging aligned with campaign goals
- Ensuring timely activations’ deployment across all relevant channels
- Actively look for innovative marketing approaches
Requirements
- a National Diploma, Higher Certificate or Bachelor Degree from a recognised college or university with a relevant degree (economics, marketing, communications, media or related sectors)
- At least 3 years of experience in digital marketing execution, strategy, and media planning
- Are tech-savvy and knowledgeable with tool usage such as META Business Manager, TikTok, LinkedIn, Facebook Reports, GA4, etc.
- Comprehend data-driven target audience definition and successful campaign execution
- Are familiar with optimisation options at campaign or ad set level, can analyse campaigns and create meaningful reports
- Have excellent organisational skills and a self-starter personality
- Proficiency in German
- Proficiency in English
Benefits
- a dynamic work environment fostering personal growth and development
- opportunities to work on exciting projects with leading global brands
- learning from Subject Matter Experts across all digital marketing disciplines
- flat hierarchies and short decision paths
- being part of a young, dynamic, and international team
- exposure to disciplines beyond your own skill set
- a vibrant office space in Cape Town and a flexible work environment (hybrid work)
- a competitive compensation package
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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