Hybrid Content Marketing Manager

Posted last week

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About the role

  • Content Marketing Manager at tldraw, a London-based startup creating collaborative canvas software. Focusing on content creation for non-technical audiences and visual storytelling.

Responsibilities

  • Build and run tldraw’s content pipeline for non-technical audience
  • Write articles for our blog explaining what tldraw is, why it matters, and how it’s used
  • Develop customer case studies that clearly show real-world use cases and value
  • Translate product launches and features into accessible, engaging content
  • Own our presence on X and LinkedIn, including posting, repurposing content, and celebrating product and customer moments
  • Create simple visual content to support storytelling, such as gifs, diagrams, or lightweight infographics
  • Work with our founder, engineers, and customers to source ideas and material for content
  • Maintain a consistent voice and standard across everything we publish
  • Track how content performs, with a focus on reach, engagement, and how it drives people to explore tldraw and start trials
  • Experiment, measure, and scale new channels

Requirements

  • 2–5 years of experience in content, editorial, journalism, marketing, or a related field
  • Strong writing and editing skills with a clear, structured style
  • The ability to make complex ideas simple, without making them boring
  • Experience building or contributing to a content pipeline (blog, editorial, or similar)
  • Curiosity about how products work, and the instinct to ask “why does this matter?”
  • Comfort working in a fast-moving environment with a high degree of ownership
  • Good taste in writing. You know when something feels right, and when it doesn’t
  • Experience creating content that drives measurable engagement.

Benefits

  • Flexible work arrangements
  • Professional development
  • Strong ownership in your role

Job title

Content Marketing Manager

Job type

Experience level

JuniorMid level

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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