Content Marketing Manager at tldraw, a London-based startup creating collaborative canvas software. Focusing on content creation for non-technical audiences and visual storytelling.
Responsibilities
Build and run tldraw’s content pipeline for non-technical audience
Write articles for our blog explaining what tldraw is, why it matters, and how it’s used
Develop customer case studies that clearly show real-world use cases and value
Translate product launches and features into accessible, engaging content
Own our presence on X and LinkedIn, including posting, repurposing content, and celebrating product and customer moments
Create simple visual content to support storytelling, such as gifs, diagrams, or lightweight infographics
Work with our founder, engineers, and customers to source ideas and material for content
Maintain a consistent voice and standard across everything we publish
Track how content performs, with a focus on reach, engagement, and how it drives people to explore tldraw and start trials
Experiment, measure, and scale new channels
Requirements
2–5 years of experience in content, editorial, journalism, marketing, or a related field
Strong writing and editing skills with a clear, structured style
The ability to make complex ideas simple, without making them boring
Experience building or contributing to a content pipeline (blog, editorial, or similar)
Curiosity about how products work, and the instinct to ask “why does this matter?”
Comfort working in a fast-moving environment with a high degree of ownership
Good taste in writing. You know when something feels right, and when it doesn’t
Experience creating content that drives measurable engagement.
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