Social Media Manager creating engaging content across social platforms for 1st Formations. Shape social strategy and support entrepreneurs' needs through innovative and creative approaches.
About the role
- Marketing Specialist at Maker Lab driving B2B growth through event operations and social media content. Managing event logistics and localising strategies for the Vietnamese market.
Responsibilities
- Drive B2B growth through event operations (80%) and social content (20%)
- Own logistics, budgets, and vendor management while localising social strategy for the local market
- Support end-to-end budgets across all assigned events, including forecasting, tracking, reconciliation, and rigorous financial reporting
- Support vendor relationships, including drafting and executing contracts, generating POs, and ensuring full financial compliance
- Build and manage event registration, RSVP setups, and event pages on both internal and external platforms
- Track client nominations and registrations, providing regular performance reporting to key stakeholders
- Execute event communications, including invitations, reminders, and follow-ups
- Organise physical event collateral such as signage, badges, and printed materials
- Oversee digital event logistics, including webinars, pre-event setup, live execution, and post-event analysis
- Maintain structured project trackers and documentation with a focus on scalability and operational efficiency
- Assist in localising global social content into the Vietnamese audience, ensuring the tone, cultural nuances, and brand messaging are accurately reflected
- Draft and schedule engaging social copy that appeals to local B2B audiences and stakeholders
- Follow up post-event to share content, report attendee metrics, and collect community feedback across social channels
Requirements
- BA/BS degree or equivalent experience
- 3+ years of experience in event management, operations, or marketing support, ideally within a multi-country or technology-focused environment
- Proven track record in managing complex event logistics and end-to-end project timelines
- Financially savvy with direct experience in significant budget management, expense tracking, and vendor procurement
- Experience in social media management or content creation for B2B platforms, with a strong understanding of the Vietnamese digital landscape
- Proficient in Google Workspace (Sheets, Docs, Slides); familiarity with event registration platforms and basic HTML knowledge is a plus
- Detail-oriented and proactive, with the ability to thrive under pressure and manage multiple workstreams independently
- Exceptional verbal and written communication skills in both English and Vietnamese
- Ability to travel as required to support on-site event execution
- Exceptional verbal and written English and Vietnamese communication and presentation skills.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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