Lead - Sales Analytics role developing and maintaining dashboards and reports to guide sales and marketing initiatives. Requires experience in analysis and strong communication skills.
Responsibilities
Develops and maintains dashboards, reports, analytical tools, and insight gathering from across all Salesforce Objects and integrated platforms
Ensures the right data is being collected to provide insights and drive and improve financial and strategic sales/marketing initiatives.
Provides data gathering inclusive but not limited to Competitive Analysis, Prospect Intel, and Market Insights.
Prepare accurate recurring and as-needed reports using data from internal and external sources
Responsible for developing, maintaining, supporting, and upgrading reports and dashboards
Collects, analyzes, and reports sales and marketing data from different data sources, including but not limited to CRM Software, Marketing Automation Platforms, Account-Based Marketing Platforms, other internal and external sources, etc.
Provides actionable insights to guide the sales and marketing teams based on data gathered
Develop methods and strategies for assessing large amounts of data
Gather and analyze data to understand problems and proactively make recommendations to address them
Review historical sales and marketing data to determine trends in productivity
Contributes to the development of sales plans and objectives and assists senior leadership in monitoring and evaluating sales and marketing performance
Responsible for monitoring and analyzing competitive activity, customer, and market trends
Forecasting potential revenue, sales bookings, pipeline and marketing leads and determine sales potential and make recommendations
Collaborate with team members and members of other departments
Requirements
Degree in Business Administration, Finance, Marketing, Economics, or a related field
Experience in sales and marketing analysis, FP&A, or as Finance Business Partner
Strong financial, research, and data analysis skills, with the ability to translate insights through data storytelling
Hands-on experience building, maintaining, and interpreting reports and dashboards to support business decisions
Proficiency in Microsoft Office, Salesforce.com, Power BI, and/or Google Analytics
Strong communication and presentation skills, with the ability to engage cross-functional stakeholders
Forecasting, projection, and analytical modeling skills
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