Hybrid Manager – Integrated Marketing

Posted 5 hours ago

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About the role

  • Integrated Marketing Manager responsible for executing multi-channel marketing strategies in the insurance sector. Joining a team at Verisk to enhance brand visibility and customer engagement.

Responsibilities

  • Develop and lead multi-channel marketing strategies that define target markets, set measurable goals, and guide execution across campaigns.
  • Guide product positioning by analyzing market situations and turning insights into clear messages that highlight product value.
  • Create and lead messaging strategies that connect with customers across digital, social, and event channels.
  • Manage end-to-end campaign development, from planning through performance tracking and post-campaign analysis.
  • Lead detailed market and competitor research to help guide important business decisions.
  • Lead improvements to the customer journey by looking at all key touchpoints and finding ways to make the experience better.
  • Develop and deliver sales enablement strategies that align with buyer needs and go-to-market priorities.
  • Measure campaign performance, ROI, and overall impact.

Requirements

  • Bachelor's degree in marketing, communications, or a related field.
  • 8+ years of strategic marketing and/or integrated marketing management experience.
  • Extensive knowledge of marketing strategy across multiple channels.
  • Proven track record of leveraging customer, market, and competitive insights to inform marketing decisions.
  • Clear understanding of the modern marketing landscape, including digital marketing, demand generation, personalization, sales enablement/effectiveness, attribution reporting, and campaign management.
  • Strong writing skills for marketing materials and experience in annual planning documents and other marketing deliverables.
  • Successful track record of cross-functional collaboration with teams, contributors, and stakeholders across various seniority levels.
  • Detail-oriented with strong analytical and business problem-solving skills.
  • Data-driven and results-oriented, with the ability to define and measure metrics to assess the impact of marketing efforts.
  • Ability to rapidly prioritize and respond to changing business needs and external market dynamics.
  • Ability to successfully operate in a hybrid work environment with in-office expectations of two days per week.

Benefits

  • Health Insurance
  • Retirement Plan
  • Disability benefits
  • Paid Time Off program

Job title

Manager – Integrated Marketing

Job type

Experience level

SeniorLead

Salary

$125,000 - $135,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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