Hybrid Senior Product Analyst – Digital Sports Products

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About the role

  • Product Analyst managing the evolution of digital sports products like Cartola and ge. Collaborating across teams to enhance user experience and monetization strategies.

Responsibilities

  • Manage and drive the evolution of the digital product, tracking consumption, engagement, retention, and monetization metrics;
  • Identify growth opportunities through user acquisition, retention, and reactivation initiatives, designing and tracking experiments and campaigns in partnership with Marketing and other teams;
  • Monitor the performance of product features and offerings (including subscription models and premium features), analyzing conversion metrics, churn, and user behavior to inform product decisions;
  • Collaborate with Technology/Engineering, Design, Data, and Content teams to prioritize initiatives that enhance user experience and increase the product's perceived value;
  • Identify and propose internal and external partnership opportunities that contribute to audience growth, engagement, and revenue generation;
  • Map and monitor the user journey and key product touchpoints, ensuring clear communication, a positive experience, and appropriate user support;
  • Track business results and prepare analyses and reports to support decision-making and the evolution of the product strategy.

Requirements

  • Bachelor's degree or higher;
  • Experience working with digital products;
  • Ability to analyze product metrics and data to support decision-making;
  • Experience working with cross-functional teams (Technology/Engineering, Design, Marketing, Data, etc.);
  • Experience prioritizing, tracking, and analyzing product initiatives;
  • Strong organizational, prioritization, and stakeholder communication skills.

Benefits

  • Support in defining policies, terms of use, and product rules;
  • Bonuses and profit-sharing (performance-based incentives);
  • Ongoing professional growth and development.

Job title

Senior Product Analyst – Digital Sports Products

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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