Organic Search Manager leading SEO strategy and managing a team at interactive investor, a leading UK investment platform. Responsible for developing SEO growth roadmap and driving organic traffic.
About the role
- SEO Analyst optimizing Globo's digital products like g1 and globoplay. Driving traffic improvements and technical SEO strategies for organic marketing.
Responsibilities
- Lead the SEO strategy to improve organic metrics and drive search-generated traffic;
- Operate the SEO routine autonomously for Globo’s main digital products, such as g1, ge and Globoplay;
- Maintain meta tags and other technical aspects of indexing and performance;
- Extract and curate keywords for both breaking news and evergreen content strategies;
- Optimize content based on SEO best practices;
- Analyze technical SEO optimization opportunities;
- Create technical guides for optimization and SEO best practices;
- Report on and analyze organic performance and AI platform results across Globo’s sites, providing a data-driven perspective to the marketing, product and editorial teams;
- Develop data-storytelling presentations to communicate insights clearly and impactfully.
Requirements
- Bachelor’s degree in Marketing, Communications or a related field.
- Experience with agile methodology;
- Previous experience in data analysis and presenting results;
- Experience with publishing platforms, streaming services and digital products.
Benefits
- Our selection processes are 100% remote, and we encourage applications from anywhere in Brazil and around the world.
- We create environments where everyone is included, welcomed and valued.
- We are committed to making Globo increasingly diverse.
- Opportunities to work on new business initiatives.
- Put the consumer at the center of our decisions.
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