Hybrid Marketing and Communications Manager

at Unilabs

• Job title: Marketing and Communications Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Barcelona, Spain

About the role

• Marketing and Communications Manager developing strategies to strengthen TMC’s healthcare brand in Europe. Overseeing marketing communications and supporting recruitment efforts across various channels.

Responsibilities

• Develop and execute TMC’s marketing and communication strategy in alignment with business objectives and Unilabs group direction.** - Strengthen TMC’s brand positioning in the European teleradiology market, with a focus on client awareness, trust, and engagement.** - Identify and define key market segments, ensuring that each is targeted with the most relevant and differentiated messaging.** ** Content & Communication Management** - Manage and produce high-quality marketing content for TMC’s website, social media, newsletters, and other external channels.** - Oversee production of promotional materials for congresses, client meetings, and recruitment events.** - Coordinate with external providers for design, PR, and digital marketing support.** - Ensure consistency of tone, brand identity, and key messages across all communication channels.** ** Commercial Support** - Support commercial teams in promoting TMC’s services through various marketing and communication channels.** - Develop campaigns and materials that support lead generation, client retention, and reputation building.** - Contribute to tenders, client presentations, and business development activities with impactful materials and positioning insights.** ** Recruitment Marketing** - Collaborate with the recruitment team to develop marketing campaigns that attract radiologists across Europe.** - Analyse market trends and radiologist motivations to position TMC as an employer of choice.** - Strengthen TMC’s recruitment brand through creative, data-driven, and targeted initiatives.** ** Market & Competitor Intelligence** - Lead ongoing market and competitor analysis, ensuring a deep understanding of how TMC is positioned relative to other teleradiology and diagnostic service providers.** - Track market developments, pricing trends, and service models across key European markets.** - Generate regular competitor and market intelligence reports to inform leadership, commercial, and recruitment strategies.** - Identify opportunities and risks in market dynamics — including new entrants, client preferences, and technological trends.** - Provide actionable insights and recommendations that influence strategic decision-making and guide communication priorities.** ** Internal Communication** - Support internal communication activities to strengthen alignment, engagement, and visibility of achievements.** - Produce key internal updates and support leadership communication initiatives such as newsletters and townhalls.** **

Requirements

• University degree in marketing, communications, business, or a related field.** - Proven experience in marketing and external communications roles, preferably within healthcare or professional services.** - Strong analytical and writing skills, with the ability to translate data and insights into clear, compelling messages.** - Excellent command of English (native or near-native).** - Knowledge of any Scandinavian language is a strong advantage.** - Experience with digital marketing, website management, and social media platforms.** - Demonstrated ability to use market and competitor intelligence tools and techniques.** - Creative, structured, and proactive approach with strong collaboration skills.** **
• Key Attributes- Strategic and insight-driven, with a focus on actionable outcomes.** - Excellent communicator and storyteller with strong analytical thinking.** - Able to balance multiple priorities and stakeholders in a dynamic environment.** - Collaborative and culturally aware, comfortable working across international teams.** - Passionate about healthcare innovation and the role of communication in advancing patient care.**