Hybrid Go-to-Market Professional – Senior Consultant

Posted 3 weeks ago

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About the role

  • Go to Market Professional coordinating B2B IoT and 5G product positioning. Responsibilities include market strategy, product launches, and event planning.

Responsibilities

  • Responsible for positioning IoT & 5G products and solutions for the B2B segment, both internally and externally, including launching new products and solutions; planning and coordinating the necessary actions (events, communications, media, social networks, channel, etc.) according to the specific characteristics of different business verticals (Agribusiness, Industry, Logistics, etc.).
  • Develop Go-to-Market plans and materials for products and solutions;
  • Enable positioning for different business verticals, ensuring alignment with TIM's strategy for the B2B market;
  • Ensure the necessary actions for issuing press releases that communicate TIM's B2B positioning, based on the strategy for different business verticals;
  • Create guidance materials for commercial teams, including playbooks and market studies to drive new business generation;
  • Coordinate the customer engagement framework for IoT & 5G clients;
  • Monitor the department budget: annual budget planning and justification, revisions, and monthly expense control;
  • Prepare executive presentations for client meetings and events;
  • Develop GTM performance dashboards and reports (pipeline, leads, conversions, ROI);
  • Conduct market analysis and benchmarking (competitors, trends, partner activity);
  • Identify new opportunities (events, verticals, partnerships);
  • Create opportunity maps by vertical/region;
  • Update the library of case studies, results, and proofs of value;
  • Organize field data and learnings (events, campaigns, visits);
  • Ensure consistency between timelines, budgets, and deliverables;
  • Support execution of initiatives and events, interfacing with the Advertising team to ensure events align with TIM's B2B strategy;
  • Handle procurement and control of promotional items and uniforms

Requirements

  • Experience in areas such as Marketing, Trade, Channels, Commercial Intelligence, Communications, etc.;
  • Knowledge of Marketing;
  • Experience preparing executive presentations;
  • Bachelor's degree in Marketing, Social Communication, Advertising, Business Administration, or related fields.

Benefits

  • Flexible Benefits Program
  • Medical and Dental Insurance *
  • Medication Benefit *
  • Wellhub (formerly Gympass) *
  • Meal and/or Food Allowance
  • Financial Wellness Program
  • Private Pension Plan
  • Company mobile phone with unlimited data and voice allowance
  • Agreements and partnerships with over 3,000 companies and institutions, including discounts on electricity bills and broadband internet
  • Online English course extendable to one family member or friend
  • Internal Training and Development Program
  • Profit Sharing
  • 'My First Benefit' – Assistance for children up to 2 years old
  • Childcare reimbursement (for parents)
  • Flexible work models and schedules
  • Happy Day – Day off during your birthday month
  • Extended leave for maternity, paternity, marriage, and adoption
  • Transportation Voucher
  • And more! *Extendable to legal dependents

Job title

Go-to-Market Professional – Senior Consultant

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

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