Go to Market Professional coordinating B2B IoT and 5G product positioning. Responsibilities include market strategy, product launches, and event planning.
Responsibilities
Responsible for positioning IoT & 5G products and solutions for the B2B segment, both internally and externally, including launching new products and solutions; planning and coordinating the necessary actions (events, communications, media, social networks, channel, etc.) according to the specific characteristics of different business verticals (Agribusiness, Industry, Logistics, etc.).
Develop Go-to-Market plans and materials for products and solutions;
Enable positioning for different business verticals, ensuring alignment with TIM's strategy for the B2B market;
Ensure the necessary actions for issuing press releases that communicate TIM's B2B positioning, based on the strategy for different business verticals;
Create guidance materials for commercial teams, including playbooks and market studies to drive new business generation;
Coordinate the customer engagement framework for IoT & 5G clients;
Monitor the department budget: annual budget planning and justification, revisions, and monthly expense control;
Prepare executive presentations for client meetings and events;
Develop GTM performance dashboards and reports (pipeline, leads, conversions, ROI);
Conduct market analysis and benchmarking (competitors, trends, partner activity);
Identify new opportunities (events, verticals, partnerships);
Create opportunity maps by vertical/region;
Update the library of case studies, results, and proofs of value;
Organize field data and learnings (events, campaigns, visits);
Ensure consistency between timelines, budgets, and deliverables;
Support execution of initiatives and events, interfacing with the Advertising team to ensure events align with TIM's B2B strategy;
Handle procurement and control of promotional items and uniforms
Requirements
Experience in areas such as Marketing, Trade, Channels, Commercial Intelligence, Communications, etc.;
Knowledge of Marketing;
Experience preparing executive presentations;
Bachelor's degree in Marketing, Social Communication, Advertising, Business Administration, or related fields.
Benefits
Flexible Benefits Program
Medical and Dental Insurance *
Medication Benefit *
Wellhub (formerly Gympass) *
Meal and/or Food Allowance
Financial Wellness Program
Private Pension Plan
Company mobile phone with unlimited data and voice allowance
Agreements and partnerships with over 3,000 companies and institutions, including discounts on electricity bills and broadband internet
Online English course extendable to one family member or friend
Internal Training and Development Program
Profit Sharing
'My First Benefit' – Assistance for children up to 2 years old
Childcare reimbursement (for parents)
Flexible work models and schedules
Happy Day – Day off during your birthday month
Extended leave for maternity, paternity, marriage, and adoption
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