Senior Marketing Programs Manager at Thermo Fisher Scientific supporting marketing strategy execution and managing projects across business units. Collaborating with cross-functional teams to drive successful marketing programs.
Responsibilities
Partner with business units to support translation of marketing strategy to marketing execution, including the following activities: Coordinate with business units on quarterly and yearly planning cycles; provide input to deliver and implement integrated marketing programs.
Provide “pacing to plan” reports for BU leads on how they are trending towards completing their quarterly plans.
Leverage quarterly/annual planning views to provide spacing and pacing recommendations.
Review planned programs with Divisional Marketing peers to determine campaigns to drive most successful outcomes; provide feedback and input to business unit marketers.
Drive programs to ensure consistency and timely execution of all tactics linked to these programs.
Ensure project brief is completed accurately to allow for successful downstream deployment.
Identify process inefficiencies and work with relevant stakeholders to streamline activities to reduce friction and ensure more timely execution.
Create program/project maps inclusive of all tactics, timelines and dependencies at the outset of any initiative to ensure alignment with all stakeholders, inclusive of BU and DM partners.
Share marketing best practices, legal, and brand guidelines and work with business to ensure they are using such practices.
Provide project retrospectives to BU partners on what worked well, what didn’t work well and what to do differently inclusive of marketing analytics and process improvements.
Partner with MPMs and cross-functional division marketing team comprised of creative services, digital marketing, events, and analytics to ensure team is delivering against business unit programs consistently and in a timely fashion.
Manage resources along with MPM, traffic and functional leaders to ensure a balanced workload, faster delivery and appropriate resource/skillset utilization for most effective outcomes.
Consistently communicate status of programs/projects to BUs and DM leadership on a weekly basis, creating 100% transparency of prioritization, project status, expectations, next steps and final delivery.
Anticipate potential roadblocks and proactively works to avoid them through active collaboration with peers and efficiency reviews.
Acts as a leader within Marketing Program Management team to drive more consistency across team members and Business Units.
Manage work in a project management tool (Workfront) to ensure tactics are moving through marketing operations and provide input to Operations team to improve our efficiency to supporting key partners.
Deep understanding of the business unit’s business strategy and objectives and ability to translate it effectively to divisional marketing teams.
Manage relationships through open and consistent communication to establish and maintain Business Partner's trust including setting clear expectations.
Identify process improvements and collaborate with operations to implement changes.
Requirements
Bachelor’s degree preferred
5+ years working in a marketing program manager role, in a fast-paced highly matrixed organization and working with a global organization
Strong oral and written communication skills
Ability to understand business strategies and prioritize activities appropriately
Experience with project management tool, preferably Workfront
Experience with distinct program management methodologies including Agile
Ability to lead multiple projects and shifting priorities within a fast-paced environment
Experience working in a highly matrixed environment and effectively navigating systems/processes
Ability to interpret business needs and identify key stakeholders to provide direction as needed
Experience in diplomatic resolutions to meet both external and internal demands
Problem-solver who is able to take challenges and convert them into solutions
Strong understanding/experience in digital marketing best practices, execution & measurement.
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