Hybrid Head of eCommerce

at The Growth Foundation

• Job title: Head of eCommerce
• Job type: Full Time
• Experience level: Lead
• Salary: £90,000 - £110,000 per year
• Degree requirement: Bachelor's Degree
• Tech skills: SQL
• Location requirements: Hybrid, Southampton, United Kingdom

About the role

• Head of eCommerce for a fast-growing consumer health business. Driving revenue and improving conversion across the digital buying experience in a subscription model.

Responsibilities

• Own commercial performance metrics across the digital purchase journey: revenue per visitor, conversion, average order value and funnel efficiency.
• Define and own daily/weekly/monthly trading rhythms, targets and levers, and drive performance to plan.
• Translate commercial goals into prioritised product and optimisation roadmaps.
• Design the end-to-end decision journey for high-consideration subscription purchases from acquisition landing experiences, through questionnaire and personalised recommendation, to checkout and post-purchase handoff.
• Lead a high-velocity test-and-learn programme across the funnel, prioritising experiments that move revenue per visitor and conversion.
• Design and run A/B, multivariate and cohort experiments; define success metrics, analyse impact and scale winning treatments.
• Own funnel analytics, cohort analysis and attribution to ensure clear insight into what’s driving commercial performance.
• Partner closely with Growth Marketing, Product, Design, Engineering, Data, Clinical and Customer Operations to turn hypotheses into shipped improvements.

Requirements

• Significant experience owning eCommerce, conversion or digital trading in consumer-facing subscription or repeat-purchase businesses.
• Proven track record improving revenue per visitor, conversion rates and funnel efficiency through experimentation and product change.
• Strong strategic thinker with hands-on execution ability.
• Experienced in building and prioritising experimentation roadmaps.
• Comfortable with funnel analytics, cohort analysis, survival curves and KPI-driven decision making; SQL or analytics tool literacy preferred.
• Excellent communicator able to translate commercial and technical complexity into clear actions for cross-functional teams and leadership.
• Highly Valuable Experience in health, regulated products or other high-trust consumer categories.
• Background working with clinical teams, customer operations and fulfilment to align product experience with clinical safety and operational realities.
• Familiarity with tools such as Amplitude, GA4, Looker/LookML and experimentation platforms; SQL literacy desirable.
• Commercially minded with the ability to link product decisions to unit economics, contribution margin and LTV outcomes.
• Comfortable operating close to senior leadership with high trust, ownership and accountability.