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About the role
- Principal on Media Relations & Public Affairs team at Cigna shaping healthcare reputation through strategic media engagement and crisis management.
Responsibilities
- Drive Strategic Media Engagement: Design and execute media strategies that elevate enterprise priorities and advance The Cigna Group’s reputation.
- Cultivate strong relationships with top-tier journalists, editors, producers, and influencers.
- Lead Issue & Crisis Management: Serve as a trusted advisor during high-pressure situations, delivering rapid-response communications and risk mitigation strategies.
- Anticipate reputational challenges and proactively manage them before they escalate.
- Amplify Executive Visibility: Develop positioning strategies for senior leaders, securing high-profile interviews, speaking engagements, and thought leadership opportunities.
- Conduct media training and craft compelling talking points for executive interactions.
- Create Impactful Content: Write and edit press releases, statements, and narratives that resonate with diverse audiences and align with business priorities.
- Measure & Optimize Performance: Track media coverage, analyze impact, and deliver actionable insights to inform future strategies.
Requirements
- 10+ years of progressive experience in healthcare media relations and issue management
- Exceptional writing and verbal communication skills
- Proven ability to manage sensitive, high-profile situations with sound judgment
- Strong media network and ability to build new relationships
- Strategic thinker with hands-on execution capability
- Proficiency in leveraging AI tools (e.g., Microsoft Copilot) to enhance workflows and decision-making
- Bachelor’s degree in Communications, Public Relations, Journalism, or related field
Benefits
- health-related benefits including medical, vision, dental, and well-being and behavioral health programs
- 401(k) with company match
- company paid life insurance
- tuition reimbursement
- a minimum of 18 days of paid time off per year
- paid holidays
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