Associate Media Director for Loudr managing media strategies and leading team collaboration. Focusing on audience-centric campaigns and integrating traditional and digital media strategies.
Responsibilities
Directly manage and mentor Media Managers, fostering a culture of continuous improvement and equitable delegation.
Develop holistic, audience-centric paid media strategies for Priority Accounts (Top 6-25) and Tier 2/3 New Business opportunities.
Lead the execution, buying, and complex negotiation for Traditional media placements, including TV, Radio, and Out-of-Home (OOH).
Manage communication and aligned workstreams with cross-department teams (Account, Creative, Web, SEO, Print) to deliver truly integrated proposals and campaigns.
Champion the adoption of AI solutions and "test and learn" opportunities for automation to improve media efficiency and effectiveness.
Requirements
Minimum 5+ years of experience in media planning and buying.
At least 2 years of direct supervisory experience with a proven ability to lead and develop talent.
Comprehensive knowledge of both Traditional (TV, Radio, OOH) and Digital (Programmatic, Search, Social) media landscapes.
Digital native with preferred "hands-on-keyboard" and in-platform experience.
Proven experience in complex negotiation and vendor relationship management.
Strong ability to work cross-functionally with Creative, Account, and Web teams to build integrated campaigns.
Forward-thinking mindset with a passion for AI, data strategy, and automation.
Excellent presentation skills and the ability to explain complex media strategies to clients with clarity and confidence.
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