Director of Workforce Analytics transforming workforce data into actionable insights for Healthfirst. Partnering with HR and finance to support strategic workforce planning and operational effectiveness.
About the role
- Associate Media Director for Loudr managing media strategies and leading team collaboration. Focusing on audience-centric campaigns and integrating traditional and digital media strategies.
Responsibilities
- Directly manage and mentor Media Managers, fostering a culture of continuous improvement and equitable delegation.
- Develop holistic, audience-centric paid media strategies for Priority Accounts (Top 6-25) and Tier 2/3 New Business opportunities.
- Lead the execution, buying, and complex negotiation for Traditional media placements, including TV, Radio, and Out-of-Home (OOH).
- Manage communication and aligned workstreams with cross-department teams (Account, Creative, Web, SEO, Print) to deliver truly integrated proposals and campaigns.
- Champion the adoption of AI solutions and "test and learn" opportunities for automation to improve media efficiency and effectiveness.
Requirements
- Minimum 5+ years of experience in media planning and buying.
- At least 2 years of direct supervisory experience with a proven ability to lead and develop talent.
- Comprehensive knowledge of both Traditional (TV, Radio, OOH) and Digital (Programmatic, Search, Social) media landscapes.
- Digital native with preferred "hands-on-keyboard" and in-platform experience.
- Proven experience in complex negotiation and vendor relationship management.
- Strong ability to work cross-functionally with Creative, Account, and Web teams to build integrated campaigns.
- Forward-thinking mindset with a passion for AI, data strategy, and automation.
- Excellent presentation skills and the ability to explain complex media strategies to clients with clarity and confidence.
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