Head of Brand & Social Media leading corporate brand strategy at PTC. Responsible for brand repositioning and advancing organic social media programs.
About the role
- Events & Social Media Marketing Manager at TENEX, an AI-native cybersecurity provider. Responsible for driving events and marketing strategies to enhance lead generation and pipeline growth.
Responsibilities
- Own the end-to-end strategy, planning, and execution for all Tenex events, including major industry tradeshows, regional field events, executive VIP dinners, customer summits, and virtual experiences, ensuring alignment with sales pipeline and revenue goals.
- Develop and manage the annual event calendar and budget, meticulously tracking all expenditures and forecasting resource needs for large-scale and high-impact initiatives.
- Lead all logistical planning, including venue sourcing, contract negotiation, vendor management, booth design/production, staffing schedules, A/V, F&B, and onsite execution for seamless event delivery.
- Build and optimize scalable event playbooks, briefing documentation, and execution frameworks to ensure consistency, maximize operational efficiency, and provide clear visibility across the organization.
- Partner closely with Sales and Customer Success leadership to define event goals, create account segmentation plans, and strengthen customer/prospect engagement through tailored event experiences.
- Implement coordinated pre- and post-event outreach strategies to maximize in-booth engagement, meeting scheduling, and opportunity creation.
- Develop and manage the sponsorship and exhibitor strategy, including securing partners and building custom activation packages to drive partner revenue and value.
- Serve as a key contributor to event-related content, working with PMM and Product teams to create tailored event messaging, presentation materials, and promotional collateral.
- Develop compelling narrative arcs and creative differentiation strategies for events to ensure Tenex stands out in competitive markets.
- Manage the strategy and execution of event-related social media campaigns to drive attendance, expand brand reach, and boost digital engagement pre-, during, and post-event.
- Track key performance indicators, including leads generated, pipeline sourced/influenced, cost per opportunity, and MQL performance.
- Deliver executive-level post-event analyses, providing insights and data-driven recommendations to optimize future event strategy, resource allocation, and overall event ROI.
Requirements
- 5+ years of progressive marketing experience, with a focus on Enterprise B2B SaaS and product marketing (cybersecurity strongly preferred).
- 5+ years of deep expertise in end-to-end event and experiential marketing, including high-impact tradeshows, customer summits, executive events, and sponsorship ecosystems.
- Proven track record in driving qualified lead generation, growth marketing, and campaign management that directly contributes to revenue growth and pipeline acceleration.
- Exceptional skills in event ROI Reporting & Attribution Analysis, with demonstrable experience using data to track leads, pipeline sourced/influenced, and optimize event spend (proficiency with tools like Salesforce and Tableau).
- Knowledge of in-event technology and CRM platforms including Cvent, RainFocus, Wrike, Exhibit Force, and Salesforce.
- Exceptional writing, storytelling, and content creation skills, with the ability to simplify technical concepts into clear, engaging marketing materials and event narratives.
- Demonstrated success in developing and managing event social media strategy to drive event attendance and digital engagement growth.
- Strong operational excellence with experience managing large-scale budgets, complex vendor relationships, and detailed logistics planning for 1000+ attendee events.
- Outstanding cross-functional collaboration skills (Sales, Customer Success, Brand, Product) with a history of driving coordinated pre- and post-event customer/prospect outreach.
- Strong analytical mindset with a history of using data-driven decision-making to optimize marketing spend and performance.
- Travel requirements, including industry events or lead generation initiatives, are possible.
Benefits
- Competitive salary
- A culture of growth and development, with opportunities to expand your knowledge in AI, cybersecurity, and emerging technologies.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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