Senior Market Manager developing and executing localized marketing strategies and GTM campaigns at TELUS. Focused on maximizing market penetration in communities and fostering customer engagement.
About the role
- Senior Marketing Manager responsible for executing community marketing strategies for TELUS. Focusing on partnerships and customer engagement to maximize market penetration.
Responsibilities
- Responsible for developing and executing localized marketing strategies and GTM campaigns to maximize market penetration in communities
- Ensure unification and prioritization of all products (wireline and wireless)
- Plan and execute integrated marketing strategies
- Coordinate 360 approach with all stakeholders
- Lead market selection and local activation
- Organize and manage localized events
- Create and execute localized partnerships in 360 approach
- Develop social mission and omnichannel strategies
- Develop and execute community engagement strategies
- Manage communications and influencer strategies
- Create and execute community activation plans
- Develop local social media strategies
- Execute network delivery go-to-market strategy
- Ensure cross-departmental links (government relations, etc.)
- Lead cross-departmental initiatives to drive acquisition
- Develop end-to-end integrated customer journey for communities
- Manage pre and post-acquisition customer journey
- Optimize customer experience in communities
Requirements
- Bachelor's degree in business administration, marketing, commerce, or related field
- Minimum 7-10 years of experience in sales channel management or strategic marketing
- At least 3 years in leadership role
- Deep knowledge of Quebec/Ontario market and its commercial and cultural specificities
- Experience in partnership management
- Experience with sales analysis platforms and channel performance
- Project management skills and commercial deployment methodologies
- Knowledge of go-to-market strategies and multi-channel marketing
- Financial analysis and profitability modeling capability
- Excellent communication and negotiation skills
- Leadership and ability to influence and motivate external partners
- Strategic and analytical thinking with commercial orientation
- Adaptability and change management in a dynamic environment
- Bilingual in English and French
Benefits
- Comprehensive total rewards package highlighting competitive salary and bonus structures
- Minimum 3 weeks of vacation
- Flexible benefits plan to meet the needs of you and your family
- Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
- Generous company matched pension and share purchase programs
- Opportunity to give back to communities in which we work, live and serve
- Career growth and learning & development opportunities to develop your skills
- And much more …
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