Senior Marketing Manager responsible for executing community marketing strategies for TELUS. Focusing on partnerships and customer engagement to maximize market penetration.
About the role
- Market Intelligence Manager creating and optimizing performance reports and dashboards for sales teams at TELUS. Conducting analyses and supporting strategic decision-making to guide performance excellence.
Responsibilities
- Responsible for creating, developing, and optimizing performance reports and dashboards to support sales teams and strategic decision-making
- Conduct in-depth analyses to provide actionable recommendations
- Calculate and track ROI of community events and initiatives
- Analyze performance data to guide strategy
- Support annual and quarterly planning with analytical data
- Lead community analysis, selection, and prioritization
- Collaborate on creating localized surveys and research
- Provide recommendations for market excellence
- Develop budget and track performance
- Monitor gating KPIs, objectives by channels, all products, orders/GA, performance
- Create executive presentations
- Manage fiber construction performance: objectives|models|SBC
- Design and develop advanced reports and dashboards for sales teams
- Create complex and interactive data visualizations
- Develop custom performance reports according to business needs
- Optimize report and dashboard performance
Requirements
- Bachelor's degree in computer science, mathematics, statistics, business, or related field
- Minimum 4-6 years of experience in reporting, analytics, or business intelligence
- Demonstrated experience in creating advanced dashboards and reports
- Knowledge of sales processes and business metrics
- Expertise in Tableau or Power BI (advanced dashboard creation, custom calculations)
- Proficiency in SQL and data queries
- Advanced Google Sheets skills (formulas, pivot tables, charts)
- Experience with CRM systems and data platforms
- Excellent communication skills
- Analytical thinking and problem-solving ability
- Attention to detail and rigor in analysis
- Results-oriented with business acumen
- Bilingual in English and French (great-to-haves)
Benefits
- Comprehensive total rewards package highlighting competitive salary and bonus structures
- Minimum 3 weeks of vacation
- Flexible benefits plan to meet the needs of you and your family
- Flexibility to work in-office, virtually or a combination of both
- Generous company matched pension and share purchase programs
- Opportunity to give back to communities in which we work, live and serve
- Career growth and learning & development opportunities to develop your skills
- And much more …
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Senior Market Manager developing and executing localized marketing strategies and GTM campaigns at TELUS. Focused on maximizing market penetration in communities and fostering customer engagement.
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