Summer eCommerce Intern supporting digital project management for Tapestry. Collaborating with various teams to analyze eCommerce performance and enhance shopping experiences.
Responsibilities
Compile topline business results and KPI metrics to analyze findings weekly/monthly
Analyze performance and visitor behavior using Google Analytics and other digital platforms
Research best practice shopping experiences and opportunities for improvement and present findings and recommendations to stakeholders
Collaborate with creative, editorial and CRM teams to move marketing assets through pipeline
Report on Homepage Behavior and Conversion KPI’s to tell stories with data and influence content strategy
Project management and upkeep of cross-channel initiatives
Act as support for entire ecommerce or digital teams with various projects or programs.
Requirements
Strong project management skills
Detail-orientation with focus on delivering results
Self-starter, takes initiative, and has the ability to multi-task
Agile, solutions-oriented mindset with openness to trying new, innovative approaches
Ability to partner with multiple cross-functional teams
Excellent oral and written communication skills
Proficient in Microsoft Outlook, Excel, PowerPoint and Word
Experience with HTML/CSS
Google Analytics and Salesforce Marketing Cloud experience
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