AI Transformation Lead building and scaling AI - powered product solutions at a financial services tech company. Engaging with customers and internal teams to automate workflows and enhance business outcomes.
About the role
- Lead B2B Marketing Manager overseeing marketing strategies and AI innovations for Stickerstars, enhancing growth and efficiency. Responsible for channel and content strategy across diverse business areas in Berlin.
Responsibilities
- You are responsible for the content and channel strategy across two business units
- You develop a clear B2B content and channel strategy for our target audiences
- You refine and optimize our marketing setup with a focus on email marketing/automation, LinkedIn, and Meta
- You coordinate the operational marketing team and external partners
- You use AI for ideation, copywriting, content variants, campaign development, and testing
- You build clear reporting with central KPIs
Requirements
- 5+ years of experience in B2B marketing in acquisition-focused environments
- Strong channel knowledge for LinkedIn, email/CRM, paid social, and landing pages
- Excellent conceptual skills and storytelling ability
- Solid experience with AI and automation in marketing
- Business-fluent German; confident English
Benefits
- Job ticket
- Urban Sports membership
- Bike leasing
- Company pension contribution
- Training and development opportunities
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