SEO Content Writer developing and optimizing SEO content strategies for Hercules. Managing keyword research and ensuring high - quality content that drives engagement and conversions.
SA
Hybrid Content, SEO & Conversion Manager
Posted 2 months ago
About the role
- Content, SEO & Conversion Manager focusing on website content and digital marketing strategies for S+P Seminare. Driving value through SEO and user experience improvements.
Responsibilities
- Conceptualization, creation, and maintenance of content for websites, landing pages, and professional articles
- SEO-driven optimization and development of our content with the goal of achieving positions 1–3 on Google
- Optimization of inquiry, booking, and conversion flows (UX- and user-focused)
- Point of contact for customer inquiries about seminars and compliance services
- Qualification and pre-consultation of inquiries in close coordination with specialist departments
- Project management for new digital content and marketing concepts
- Handling of project and customer requests
- Driving force for growth, visibility, and digital advancement within the marketing team
Requirements
- Professionally curious team player with a completed degree (e.g., Marketing, Communications, Media, Business, or equivalent)
- Excellent German skills, both written and spoken
- Good English skills, both written and spoken
- Structured, reliable, and committed working approach
- Confident and customer-oriented manner
- Strong understanding of content, online marketing, and user needs
- Interest in B2B topics, professional development, and compliance
Benefits
- Company pension scheme
- Support for long-term wealth accumulation and personal financial security
- Health and fitness offerings
- Discounted fitness offers via Wellpass
- Clear career development prospects
- Transparent growth paths with increasing responsibility
- Autonomy and room for initiative
- Flexible working hours
- Hybrid and remote work
- Combination of a modern office in Unterföhring and mobile working + home office equipment
- Modern work equipment
- Contemporary digital tools and systems for efficient work
- Secure job
- Long-term perspective in a successful and stable company for over 14 years
- Training and development opportunities
- Professional and personal development through internal training programs and digital learning formats
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