Trade Development Analyst responsible for analytics and market opportunities in beverage distribution. Collaborating on marketing programming and providing insights to leadership and stakeholders.
Responsibilities
Analyze sales, marketing, and consumer datasets to identify local market opportunities
Build reporting and insights for marketing programming and KPI development across geographies, regions, chains, and categories
Develop supplier-ready presentations incorporating market research, data analysis, and interpretation of market measures
Maintain marketing pricing and contract calendars; manage closeouts and inventory reduction items
Evaluate past program success/failure trends; advise stakeholders using trend analysis and provide accurate insights
Input corporate and supplier programs into designated BI applications
Track, verify, and report results to commercial leadership, field teams, and suppliers
Provide analysis on route-to-market design and sales planning/execution
Develop performance management initiatives and support operational efficiencies/cost-savings
Conduct quarterly field sales ride-alongs to ground insights in real-world execution
Requirements
Bachelor’s degree plus three years of relevant analytical/business analyst experience; or an equivalent combination of education and experience
Ability to obtain and meet industry licensing requirements as needed
Wine & Spirits/Beverage industry experience with cross-functional exposure
knowledge of state regulations and adult beverage market dynamics
2+ years in pricing/finance/analytics within consumer goods
experience building presentations/business cases
Strong proficiency with Microsoft Office (emphasis on Excel) and SharePoint
familiarity with BI tools (NSM, Goal Builder, SODs, Business Objects)
Demonstrated analytical ability
strong interpersonal, written, and verbal communication skills
ability to manage multiple priorities under tight deadlines with high-quality output.
Benefits
comprehensive medical and prescription drug coverage
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