F&I Producer focused on B2B sales to franchise automotive dealerships. Providing finance and insurance products while ensuring compliance and maximizing income.
About the role
- Senior Content Producer developing product-led content for Sokin, a B2B financial services provider. Collaborating with marketing and design teams to create clear messaging and support campaign goals.
Responsibilities
- Own and develop all product-led content across the business.
- Write and manage both short-form and long-form content that explains the platform.
- Support go-to-market campaigns and help customers understand Sokin and why it matters.
- Collaborate closely with product marketing, regional marketing, social media, and design teams to create accurate content across various formats.
- Translate complex FinTech concepts into clear, compelling messaging.
Requirements
- Bachelor’s degree in Marketing, Communications, Journalism, Finance, or a related field.
- 4–6+ years of experience writing product and marketing content in a B2B FinTech or SaaS environment.
- Proven experience creating both short-form and long-form content for websites, product launches, campaigns, and sales enablement.
- Strong understanding of financial products, payments, APIs, compliance, and digital platforms.
- Experience working with CMS platforms and content tools (WordPress, Webflow, Figma).
- Familiarity with SEO and content performance tools (Google Analytics, Search Console, Ahrefs, SEMrush).
- Excellent writing, editing, and proofreading skills with high attention to detail.
- Strong project management and stakeholder communication skills.
- Comfortable working in fast-moving product and go-to-market environments.
Benefits
- Health insurance
- Flexible work arrangements
- Professional development opportunities
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