Senior Event Marketing Manager at Fidelity enhancing client relationships through strategic event execution and marketing initiatives.
Responsibilities
Lead the strategy, planning, and execution of a diverse portfolio of events from industry conferences to exclusive client gatherings and dynamic virtual programs.
Develop and implement comprehensive event marketing programs to drive brand awareness, lead generation and customer engagement.
Create compelling event messaging, content and promotional materials to attract audiences and drive attendance.
Build repeatable workflows, centralized resource hubs, and interactive tools to streamline collaboration and save marketing time.
Bring together cross-functional teams to ensure exceptional execution that includes awareness and readiness of at-event staff, integration into broader marketing initiatives, and measurement and analytics learning plans.
Establish measurement plans, analyze performance, and optimize future events based on insights.
Requirements
5-7+ years marketing experience; with at least 2+ years focused on events.
Proven ability to plan and execute owned, industry and virtual events with measurable outcomes.
Bachelors or equivalent
Strong event and/or marketing background across multiple mediums
Strong project management skills with the ability to multi-task and prioritize in a fast-paced environment.
Excellent communication skills with the ability to form relationships with internal teams and external vendors and event organizers.
Proficiency in event marketing software and CRM systems. (e.g. Splash/CVENT, Salesforce)
Ability to travel for event oversight
Benefits
Professional development
Flexible working hours
Job title
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