Event Marketing Associate at Fidelity coordinating event operations and collaborating with marketing partners. Focused on enhancing event programs for clients and managing project timelines.
SF
Hybrid Senior Event Marketing Manager – Stock Plan Services
Posted last month
About the role
- Senior Event Marketing Manager at Fidelity enhancing client relationships through strategic event execution and marketing initiatives.
Responsibilities
- Lead the strategy, planning, and execution of a diverse portfolio of events from industry conferences to exclusive client gatherings and dynamic virtual programs.
- Develop and implement comprehensive event marketing programs to drive brand awareness, lead generation and customer engagement.
- Create compelling event messaging, content and promotional materials to attract audiences and drive attendance.
- Build repeatable workflows, centralized resource hubs, and interactive tools to streamline collaboration and save marketing time.
- Bring together cross-functional teams to ensure exceptional execution that includes awareness and readiness of at-event staff, integration into broader marketing initiatives, and measurement and analytics learning plans.
- Establish measurement plans, analyze performance, and optimize future events based on insights.
Requirements
- 5-7+ years marketing experience; with at least 2+ years focused on events.
- Proven ability to plan and execute owned, industry and virtual events with measurable outcomes.
- Bachelors or equivalent
- Strong event and/or marketing background across multiple mediums
- Strong project management skills with the ability to multi-task and prioritize in a fast-paced environment.
- Excellent communication skills with the ability to form relationships with internal teams and external vendors and event organizers.
- Proficiency in event marketing software and CRM systems. (e.g. Splash/CVENT, Salesforce)
- Ability to travel for event oversight
Benefits
- Professional development
- Flexible working hours
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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