Product Manager responsible for portfolio management and pricing strategy implementation at Sem Parar. Conducting market analyses and supporting automation initiatives for operational efficiency.
Responsibilities
Execute management and evolution of the plan portfolio, ensuring alignment with strategic guidelines
Support the definition and implementation of pricing strategy, based on analyses and data
Build and evolve the value proposition for different customer segments
Monitor and analyze KPIs (revenue, ARPU, plan mix) and propose improvements
Identify opportunities for upsell, cross-sell and portfolio optimization
Conduct market, competitor and customer behavior analyses
Plan and execute tests and experiments (A/B, pilots)
Support the development of business cases and financial analyses
Ensure execution and governance of commercial rules and offers
Work collaboratively with areas such as Sales, Marketing, Finance and Operations
Identify opportunities to automate operational and analytical processes
Use AI tools to boost productivity, generate insights and support decision-making
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