Product Marketing Manager creating and executing marketing strategy for Salesforce's financial services products. Partnering across teams to drive innovation in banking, wealth management, and insurance.
Responsibilities
Partner with Product Management to understand product strategy and roadmaps, distill key functionality and value into core product positioning and messaging
Roadmap our product strategy to life in launches, new releases, content, campaigns, events, and sales enablement
Partner closely with industry product marketers, campaigns, solution engineering, and other product marketers to drive cross-functional alignment on programs to drive pipeline
Develop succinct and effective sales training materials (training, FAQs, etc.), making it easy for non-technical sales to understand our complete portfolio of products
Keep current with technology trends and incorporate new technologies into our keynotes and demos
Partner with Solution Engineering and Product Management to create high quality demo assets for our website and events
Requirements
5+ years of experience in technical product marketing, product management, or solution engineering at a high tech company focused on financial services, or directly at a financial services institution
Experience with the Salesforce products and/or other SaaS and B2B technology platforms
Salesforce Certifications (Administrator, Developer) and Trailhead badges a plus
Experience with enterprise applications such as CRM, Core Banking and Insurance Platforms, Middle Office Automation or homegrown solutions
Expertise in building product demos end-to-end, from building compelling narratives that accurately position our products and align to our corporate messaging, to owning the technical execution in demo videos and demo orgs
Strong written and verbal communication skills with the ability to present in front of executives, vendors, partners, and customers
Consistent track record in defining/driving project execution with minimal guidance and performing well in a fast-paced environment
Hands-on experience building a range of marketing assets, including compelling positioning and messaging, succinct slide pitch-decks, demo videos, and event/webinar content.
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