Hybrid Senior Product Marketing Manager, Financial Services

Posted last month

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About the role

  • Product Marketing Manager creating and executing marketing strategy for Salesforce's financial services products. Partnering across teams to drive innovation in banking, wealth management, and insurance.

Responsibilities

  • Partner with Product Management to understand product strategy and roadmaps, distill key functionality and value into core product positioning and messaging
  • Roadmap our product strategy to life in launches, new releases, content, campaigns, events, and sales enablement
  • Partner closely with industry product marketers, campaigns, solution engineering, and other product marketers to drive cross-functional alignment on programs to drive pipeline
  • Develop succinct and effective sales training materials (training, FAQs, etc.), making it easy for non-technical sales to understand our complete portfolio of products
  • Keep current with technology trends and incorporate new technologies into our keynotes and demos
  • Partner with Solution Engineering and Product Management to create high quality demo assets for our website and events

Requirements

  • 5+ years of experience in technical product marketing, product management, or solution engineering at a high tech company focused on financial services, or directly at a financial services institution
  • Experience with the Salesforce products and/or other SaaS and B2B technology platforms
  • Salesforce Certifications (Administrator, Developer) and Trailhead badges a plus
  • Experience with enterprise applications such as CRM, Core Banking and Insurance Platforms, Middle Office Automation or homegrown solutions
  • Expertise in building product demos end-to-end, from building compelling narratives that accurately position our products and align to our corporate messaging, to owning the technical execution in demo videos and demo orgs
  • Strong written and verbal communication skills with the ability to present in front of executives, vendors, partners, and customers
  • Consistent track record in defining/driving project execution with minimal guidance and performing well in a fast-paced environment
  • Hands-on experience building a range of marketing assets, including compelling positioning and messaging, succinct slide pitch-decks, demo videos, and event/webinar content.

Benefits

  • time off programs
  • medical
  • dental
  • vision
  • mental health support
  • paid parental leave
  • life and disability insurance
  • 401(k)
  • employee stock purchasing program

Job title

Senior Product Marketing Manager, Financial Services

Job type

Experience level

Senior

Salary

$169,600 - $233,200 per year

Degree requirement

Bachelor's Degree

Location requirements

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