Senior Specialist in Performance Marketing leveraging AI tools for personalization at PayPal. Supporting multiple products and enhancing marketing processes through data analysis and collaboration.
About the role
- Associate Manager driving patient growth from paid social channels (Meta, Snap, TikTok) at Ro. Oversighting campaign optimization and creative strategy with a data-driven approach.
Responsibilities
- Lead Paid Social strategy and execution for a portion of our business, with day-to-day responsibilities including campaign optimization, bid management, budget allocation, performance monitoring, testing, etc
- Oversee paid social creative process, from new ad concept development & briefing to handoff & refinement, to generate a high volume of ad creatives to fuel our paid social channels
- Partner with our influencer marketing team to create UGC ads that convert
- Leverage external creative agencies as needed to augment our ad creation capacity, managing both external communications and internal coordination
- Analyze performance data and metrics to identify media, creative, and landing page opportunities
- Collaborate with Product Marketing and business unit stakeholders to test and expand our messaging and claims strategy
- Regularly conduct competitive analysis and market research to inform creative and campaign strategy
- Stay up-to-date on platform updates and algorithm changes to inform campaign and bid optimization
- Collaborate with wider paid media and conversion optimization teams to drive iterative testing of landing pages and paid social conversion flows
- Monitor and report on KPIs and campaign performance, providing regular updates to stakeholders
- Align with medical and legal teams on any policy or regulatory changes, updating the paid social funnel as needed
- Foster relationships with cross-functional partners, such as business stakeholders, technology partners, and data teams
Requirements
- At least 3-5 years of experience as a paid social operator with a solid understanding of the Facebook/Instagram ecosystem (familiarity with channels like Snapchat, TikTok and Reddit is a huge plus, but not required)
- Exceptional creative intuition, you instinctively know how and why an ad is engaging and the type of behavior it can drive
- Proven experience in creative testing and iteration, including designing test frameworks (e.g. concept tests, hooks, CTAs) and scaling high-performing ads
- Demonstrated ability to concept, storyboard, and brief video ads and UGC content
- Strong analytical skills, with prior experience unpacking learnings from tools like Google Analytics, Mixpanel, Omniture, etc
- Excellent written and verbal communication skills
- Near pixel-perfect attention to detailComfort in collaborating cross-functionally in a fast-paced environment
Benefits
- Full medical, dental, and vision insurance + OneMedical membership
- Healthcare and Dependent Care FSA
- 401(k) with company match
- Flexible PTO
- Wellbeing + Learning & Growth reimbursements
- Paid parental leave + Fertility benefits
- Pet insurance
- Student loan refinancing
- Virtual resources for mindfulness, counseling, and fitness
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