Analista Produto Pl at Riachuelo responsible for managing product funnels and improving performance in retail stores. Engaging in data analysis and campaign execution for effective product offerings.
Responsibilities
Operate the retail store channel funnel (approach → simulation → proposal → closing), identifying bottlenecks and prioritizing actions based on data.
Ensure robust product governance in the channel, aligning priorities, materials and operational routines with key areas.
Design and execute commercial campaigns with key stakeholders (incentives, audience-specific offers, in-store communication), monitoring performance by region/store and driving short improvement cycles.
Support pricing and terms for the channel (in partnership with profitability/credit teams), bringing input from the store floor and assessing impacts on conversion.
Map the customer journey against the action plan: identify causes of abandonment, queues and rejections and implement improvements with internal teams.
Create support routines for low-performing stores (incubators): diagnosis, recovery plan, weekly follow-up and playbooks.
Maintain a strong connection with regional store leadership: clear communication, process/product training and structured feedback collection.
Run improvement experiments (A/B tests of approach, scripts, materials, offers/terms), with short cycles and documented learnings.
Build and monitor dashboards and performance routines (daily/weekly/monthly), with views by store/region and by product cohort/season.
Requirements
Digital products: knowledge of product dynamics and the full product lifecycle.
Conversion funnel: experience analyzing and operating funnels, especially in offline channels (stores).
Journey mapping: ability to identify abandonment points, rejections and bottlenecks, proposing improvements.
Data analysis: strong command of statistical and analytical tools to generate insights.
Tools:
Advanced Excel
SQL
Databricks
Storytelling: ability to translate data into clear, actionable narratives.
Product governance: aligning priorities, materials and operational routines with partner areas.
Preferred: experience in pricing and product pricing strategies.
Benefits
Health insurance
Dental insurance
Meal voucher
Food voucher
Gympass
Childcare assistance
Culture voucher
Home office allowance
PPR - Profit Sharing Program (performance-based bonus)
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