Senior Copywriter responsible for developing strategic content for healthcare clients at FWD People. Collaborating with teams and translating complex information into compelling narratives with a focus on quality and precision.
About the role
- Content & Copywriting Specialist supporting Digital Content Marketing and optimising digital content for B2B and B2C audiences at Rentokil Initial.
Responsibilities
- Support the Digital Content Marketing Manager by writing, editing, and optimising high-performing digital content and copy
- Create and refine content to improve performance, visibility, and lead flow
- Draft, edit, and optimise digital copy for various digital marketing projects
- Implement content strategy based on SEO, CRO, and UX insights
- Maintain editorial standards and uphold clear guidelines
- Conduct content audits to improve quality and performance
- Partner with teams for actionable insights to enhance content performance
- Maintain clear documentation and communication for projects
- Engage with local markets for accurate scoping and delivery of content projects
Requirements
- 3+ years of hands-on experience writing, editing, and publishing high-quality digital content that delivers measurable results (reach, engagement, leads, and SEO performance)
- Copywriting and editing experience within a commercial or marketing environment, ideally in a service-led industry
- Strong understanding of SEO best practices, with the ability to integrate keyword strategy naturally into copy
- Strong editorial judgment and creative flair for developing engaging, technically accurate, and persuasive short-form and long-form copy
- Excellent written and verbal communication skills, with the ability to simplify complex topics for diverse audiences and stakeholders
- Experience in working within a global organisation
- Experience writing and editing within a publishing or editorial environment
- Familiarity with web content management systems (CMS) and the end-to-end process of publishing and maintaining digital content
- Experience in content promotion and inbound marketing is an advantage
- Design experience using Canva/Adobe
- Proficiency in keyword research and competitor analysis
- Experience in Google Analytics to report on performance and campaign effectiveness
- Degree-level qualification in Marketing, Digital, or similar, or an equivalent Marketing-based qualification.
Benefits
- Competitive salary
- Hybrid working
- Rentokil Initial Reward Scheme
- 23 days holiday, plus 8 bank holidays
- Employee Assistance Programme
- Death in service benefit
- Healthcare
- Free parking
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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