Demand Planning Manager overseeing demand planning for the Made - to - Order Communications business in Stryker. Collaborating with cross - functional leaders to support new product launches and long - term business planning.
About the role
- Lead Marketing Analytics for Reckitt, driving data-driven decision-making for marketing investments across North America and Latin America. Partnering with leadership, media agencies, and IT for measurable marketing effectiveness.
Responsibilities
- Anchor Marketing Measurement and Analytics program for the region, involving but not limited to- Marketing Mix Models (MMM) to quantify ROI and guide budget allocation across channels, A/B tests, other techniques as needed
- Design and analyze A/B tests and geo-lift experiments to measure incremental impact of media and promotional activities.
- Provide actionable insights on paid, owned, and earned media performance across North America and Latin America.
- Drive automation of measurement solutions, including building and implementing automated data pipelines for MMx in partnership with IT&D and media agencies.
- Translate complex analytics into clear recommendations for marketing, finance, and leadership teams.
- Thought leadership : Stay ahead of emerging measurement techniques and U.S. media trends, ensuring Reckitt leverages cutting-edge approaches.
Requirements
- Proven experience in MMM development, delivery and interpretation at Analytic Agency, Media Agency or CPG Client side.
- Strong statistical and econometric skills; proficiency in Python, R, or similar tools.
- Hands-on experience designing and analyzing A/B tests and geo experiments for media or retail campaigns.
- Deep understanding of U.S. media ecosystem (TV, digital, retail media, programmatic, social) and retailer ecosystem.
- Ability to distill technical findings into business-friendly insights and influence senior stakeholders.
- 6–8 years in marketing analytics, marketing science, or measurement roles.
- Bachelor’s or master’s degree in Statistics, Economics, Data Science, Marketing Analytics, or related field.
Benefits
- Medical, prescription, dental, vision, and life and disability insurance
- Paid time off for vacation, sick and Company recognized holidays
- 401(k) plan
- 16-week paid parental leave or 26 weeks for the birthing parent
- Adoption and fertility support
- Tuition reimbursement
- Discounts
- Employee Assistance Program to promote mental health
- Global share plans
Job title
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