Marketing Strategy Manager driving customer insights for Baldwin Richardson Foods. Collaborating with cross - functional teams to analyze market conditions and support strategic planning in foodservice and retail.
About the role
- Marketing Manager responsible for driving student engagement at QS through multi-channel campaigns and collaboration. Leading digital marketing initiatives and optimizing student journeys across global markets.
Responsibilities
- You’ll be responsible for building and executing multi-channel campaigns for both QS Apply and for QS Student portal, creating compelling content, and optimising the student journey across global markets.
- Take ownership of social media strategy and execution, prioritizing growth and engagement across all platforms.
- Lead storytelling that showcases student successes and how QS supports their journeys.
- Develop and implement strategies for ongoing communication and engagement with students, for both QS Apply and QS student Portals: TopMBA, and TopUniversities.
- Design and execute multi-channel campaigns (digital, social, email, paid media) to attract and convert prospective students for QS Apply and QS student portals.
- Map the full student lifecycle, improving engagement and reducing drop-offs across all QS student platforms.
- Create compelling, student-centric content focused on real student outcomes and journeys, not just platform features.
- Track KPIs including engagement, conversion, and ROI, and refine campaigns using insights.
- Work directly with regional marketing teams (dotted line reporting), providing leadership and guidance on local campaigns.
- Collaborate with product, sales, operations, and communications teams to align marketing with business objectives.
- Maintain and strengthen QS Apply’s and Student portals presence in the global education market, supporting thought leadership and PR opportunities.
- Partner with counselling teams to highlight QS’s areas of expertise and ensure messaging resonates with student needs.
- Allocate and manage campaign budgets to maximize impact.
- Any other responsibilities within the scope of the role.
Requirements
- Demonstrated success in digital marketing, with a strong emphasis on social media strategy, community building, and multi-channel B2C campaigns.
- Experience leading marketing for international education, student engagement, or technology-driven organisations.
- Direct experience with or within international education agencies/counselling is a strong advantage.
- Proven people leadership experience, with the ability to inspire and guide teams across regions and functions.
- Strong data-driven mindset, advanced skills in analytics, A/B testing, and campaign optimisation.
- Ability to translate complex processes into clear, engaging narratives focused on student success.
- Proficiency with CRM and analytics tools (HubSpot, Google Analytics, paid media platforms, social media management suites).
- Experience building and nurturing online communities (Instagram, TikTok).
- Excellent communication, stakeholder management, and cross-functional collaboration skills.
- Creative, agile, proactive, and passionate about innovation and measurable impact.
- Strong organisational and project management skills, able to manage multiple campaigns and priorities.
- Commitment to continuous learning and staying up to date with digital marketing, student engagement, and higher education trends.
Benefits
- Competitive base salary
- Access to an annual bonus scheme (for qualifying roles only)
- 25 days annual leave, plus bank holidays – increasing to 27 days after 5 years’
- Access to a Buy Holiday scheme allowing you to buy up to 5 additional holiday days per year
- Enhanced maternity and paternity leave
- Generous pension through Royal London
- Comprehensive private medical insurance and wellness scheme through Vitality
- Cycle to work scheme
- A vibrant social environment and multicultural and multinational culture
- Free subscription to the Calm App – the #1 app for sleep, meditation, and relaxation
- A focus on welfare which is led by our global wellness team, with mental health first aiders globally
- Access to a variety of diversity and inclusion initiatives and groups
- Strong recognition and reward programs – including a peer-to-peer recognition platform, quarterly and annual QS Applaud Awards, Connect with your Career annual PD event
- Support for volunteering and study leave
- Free subscription to LinkedIn learning – with over 5000 courses and programmes at your fingertips
- Options to join our outstanding global Mentorship programme
Job title
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