Marketing Manager at BRSi planning and executing marketing strategies to strengthen brand presence. Overseeing team and managing marketing initiatives for client engagement and revenue growth.
QS
Hybrid Marketing Manager, Student Engagement
Posted 3 months ago
About the role
- Marketing Manager responsible for driving student engagement at QS through multi-channel campaigns and collaboration. Leading digital marketing initiatives and optimizing student journeys across global markets.
Responsibilities
- You’ll be responsible for building and executing multi-channel campaigns for both QS Apply and for QS Student portal, creating compelling content, and optimising the student journey across global markets.
- Take ownership of social media strategy and execution, prioritizing growth and engagement across all platforms.
- Lead storytelling that showcases student successes and how QS supports their journeys.
- Develop and implement strategies for ongoing communication and engagement with students, for both QS Apply and QS student Portals: TopMBA, and TopUniversities.
- Design and execute multi-channel campaigns (digital, social, email, paid media) to attract and convert prospective students for QS Apply and QS student portals.
- Map the full student lifecycle, improving engagement and reducing drop-offs across all QS student platforms.
- Create compelling, student-centric content focused on real student outcomes and journeys, not just platform features.
- Track KPIs including engagement, conversion, and ROI, and refine campaigns using insights.
- Work directly with regional marketing teams (dotted line reporting), providing leadership and guidance on local campaigns.
- Collaborate with product, sales, operations, and communications teams to align marketing with business objectives.
- Maintain and strengthen QS Apply’s and Student portals presence in the global education market, supporting thought leadership and PR opportunities.
- Partner with counselling teams to highlight QS’s areas of expertise and ensure messaging resonates with student needs.
- Allocate and manage campaign budgets to maximize impact.
- Any other responsibilities within the scope of the role.
Requirements
- Demonstrated success in digital marketing, with a strong emphasis on social media strategy, community building, and multi-channel B2C campaigns.
- Experience leading marketing for international education, student engagement, or technology-driven organisations.
- Direct experience with or within international education agencies/counselling is a strong advantage.
- Proven people leadership experience, with the ability to inspire and guide teams across regions and functions.
- Strong data-driven mindset, advanced skills in analytics, A/B testing, and campaign optimisation.
- Ability to translate complex processes into clear, engaging narratives focused on student success.
- Proficiency with CRM and analytics tools (HubSpot, Google Analytics, paid media platforms, social media management suites).
- Experience building and nurturing online communities (Instagram, TikTok).
- Excellent communication, stakeholder management, and cross-functional collaboration skills.
- Creative, agile, proactive, and passionate about innovation and measurable impact.
- Strong organisational and project management skills, able to manage multiple campaigns and priorities.
- Commitment to continuous learning and staying up to date with digital marketing, student engagement, and higher education trends.
Benefits
- Competitive base salary
- Access to an annual bonus scheme (for qualifying roles only)
- 25 days annual leave, plus bank holidays – increasing to 27 days after 5 years’
- Access to a Buy Holiday scheme allowing you to buy up to 5 additional holiday days per year
- Enhanced maternity and paternity leave
- Generous pension through Royal London
- Comprehensive private medical insurance and wellness scheme through Vitality
- Cycle to work scheme
- A vibrant social environment and multicultural and multinational culture
- Free subscription to the Calm App – the #1 app for sleep, meditation, and relaxation
- A focus on welfare which is led by our global wellness team, with mental health first aiders globally
- Access to a variety of diversity and inclusion initiatives and groups
- Strong recognition and reward programs – including a peer-to-peer recognition platform, quarterly and annual QS Applaud Awards, Connect with your Career annual PD event
- Support for volunteering and study leave
- Free subscription to LinkedIn learning – with over 5000 courses and programmes at your fingertips
- Options to join our outstanding global Mentorship programme
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