Hybrid SEM Manager

at Preply

• Job title: SEM Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Kyiv, Ukraine

About the role

• SEM Manager optimizing global paid search engine growth at Preply by managing campaigns and analyzing data. Collaborating with teams to enhance marketing strategies and drive measurable impact.

Responsibilities

• Independently manage and optimize SEM campaigns across Google and Microsoft Ads, including keyword management, bidding, account structure, and creatives.
• Use performance data to form hypotheses and apply optimizations that improve ROI, conversion quality, and overall efficiency.
• Design and run basic A/B tests, defining clear hypotheses, success metrics, and expected outcomes.
• Build and maintain channel-level reports and dashboards (e.g. Looker) to monitor performance and surface optimization opportunities.
• Work closely with Data and Martech teams to ensure accurate tracking and effective use of the MarTech stack.
• Collaborate with Localisation, Creative, and Brand teams to plan creative strategy and ensure successful rollout across campaigns.
• Contribute to SEM and broader marketing strategy through insights, experimentation, and strong execution.
• Share learnings within the SEM team and Marketing Chapter, contributing to the development and adoption of channel best practices.

Requirements

• 4+ years of SEM experience in high-growth B2C environments, ideally with exposure to subscription-based models.
• Proven ability to scale growth efficiently (LTV/CAC) across diverse products and regions.
• Deep expertise in Google Ads operations, bidding strategies and automation.
• Strong analytical and technical fluency with tools like Looker, Snowflake, and attribution systems.
• Effective stakeholder manager - able to align Data, Martech, Product and Marketing teams around shared goals.
• Hands-on with experimentation, designing A/B, geo and incrementality tests to drive measurable ROI.
• Creative problem solver who combines analytical rigor with ownership and initiative.

Benefits

• Care to change the world - We are passionate about our work and care deeply about its impact to be life changing.
• We do it for learners - For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience.
• Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters.
• Now is the time - In a fast-paced world, it matters how quickly we act. Now is the time to make great things happen.
• Disciplined execution - What makes us disciplined is the excellence in our execution. We set clear goals, focus on what matters, and utilize our resources efficiently.
• Dive deep - We leverage business acumen and curiosity to investigate disparities between numbers and stories, unlocking meaningful insights to guide our decisions.
• Growth mindset - We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point. We humbly embrace feedback and learn from setbacks.
• Raise the bar - We raise our performance standards continuously, alongside each new hire and promotion. We build diverse and high-performing teams that can make a real difference.
• Challenge, disagree and commit - We value open and candid communication, even when we don’t fully agree. We speak our minds, challenge when necessary, and fully commit to decisions once made.
• One Preply - We prioritize collaboration, inclusion, and the success of our team over personal ambitions. Together, we support and celebrate each other's progress.