Onsite Senior Data Scientist – Marketing, Customer Analytics

Posted 6 hours ago

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About the role

  • Senior Data Scientist developing valuation analytics for marketing strategies at PNC. Delivering analytical solutions for improving decision-making and optimizing marketing strategies.

Responsibilities

  • Design and develop valuation and forecasting models such as: Net Present Values, Customer Lifetime Value and Offer Economics to guide marketing budget optimization and investment decisions.
  • Apply advanced statistical and causal modeling to quantify incremental impact, uncertainty and trade-offs.
  • Analyze large datasets to understand customer behavior and translate insights into clear business cases with measurable outcomes.
  • Own the full analytical lifecycle, from problem framing and data exploration to model development and validation.
  • Partner with marketing strategy, finance, and data teams to drive adoption of valuation outputs, advise on their application, and present findings clearly to senior executives to support strategic decisions.

Requirements

  • Advanced degree in a quantitative field (e.g., mathematics, statistics, economics etc.) is preferred.
  • Progressive experience in data science, advanced analytics, or quantitative modeling, preferably in financial services or marketing analytics.
  • Demonstrated expertise in marketing valuation concepts, including customer lifetime value, incremental or causal value and offer or channel economics.
  • Intermediate proficiency in Python and SQL.
  • Knowledge of cloud platforms and big data technologies (Spark, Hadoop).
  • Excellent communication skills with the ability to explain complex approaches to non-technical and executive stakeholders.
  • Strong attention to detail.

Benefits

  • medical/prescription drug coverage (with a Health Savings Account feature)
  • dental and vision options
  • employee and spouse/child life insurance
  • short and long-term disability protection
  • 401(k) with PNC match
  • pension and stock purchase plans
  • dependent care reimbursement account
  • back-up child/elder care
  • adoption, surrogacy, and doula reimbursement
  • educational assistance, including select programs fully paid
  • a robust wellness program with financial incentives

Job title

Senior Data Scientist – Marketing, Customer Analytics

Job type

Experience level

Senior

Salary

$71,500 - $158,180 per year

Degree requirement

Postgraduate Degree

Location requirements

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