Italy Integrated Marketing Manager executing integrated marketing campaigns for Plaud. Focuses on local market strategies and manages local agencies in Milan/Amsterdam.
Responsibilities
Execute Plaud’s integrated marketing campaigns across PR, influencer, digital, retail, and DTC channels for the local market.
Localize global IMC strategies and creative assets to ensure cultural relevance and regulatory compliance.
Manage local creative, media, and PR agencies to deliver campaigns on time, on budget, and on brand.
Coordinate with HQ IMC and Product Marketing teams to align messaging, visuals, and launch timelines.
Monitor campaign performance, compile post-campaign reports, and provide actionable feedback to HQ.
Requirements
3–5 years of experience in integrated marketing, campaign management, or brand activation, ideally in tech, SaaS, or consumer electronics.
Proven experience executing multi-channel campaigns and managing agency partners.
Strong understanding of local media, PR, and influencer landscapes.
Native-level Italian proficiency with strong English communication skills.
Highly organized, structured, and capable of managing multiple priorities.
Good at using AI tools to improve work efficiency.
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