Head of Content Strategy at Brave Bison, leading and developing content strategies for organic performance. Overseeing team growth and ensuring high - quality, effective content across client accounts.
About the role
- Content Marketing Manager for Pivotal Health defining narratives in IDR space. Leading content strategy and building healthcare reimbursement understanding through compelling narratives.
Responsibilities
- Own and build the content engine: Develop and manage a content calendar that drives consistent, high-quality output across blog, research, and multimedia formats.
- Turn complex healthcare topics into compelling content: Create content that explains IDR, reimbursement workflows, and specialty-specific insights in a way that is clear, engaging, and valuable to our audience.
- Establish Pivotal as a thought leader in IDR: Build content that positions Pivotal as the go-to authority in the space; from foundational educational pieces to deeper, insight-driven perspectives.
- Create multi-format, high-impact content: Produce blogs, white papers, newsletters, webinars, and interactive content (e.g., calculators) that drive engagement and lead generation.
- Partner across the business to tell better stories: Collaborate with Sales, Product, Customer Success, Engineering and Analytics to surface insights and translate them into compelling narratives.
- Leverage data to drive content and insights: Work with internal datasets (e.g., CMS data, claims data, surveys) to create differentiated, data-backed content that stands out in the market.
- Optimize content for growth: Use SEO, analytics, and performance metrics to refine content strategy and improve how we drive traffic, engagement, and pipeline.
- Support broader marketing and communications efforts: Partner on campaigns, newsletters, and PR initiatives to amplify Pivotal’s voice in the market.
Requirements
- 6+ years of experience in content marketing in healthcare or minimally a background in healthcare
- Experience creating healthcare content for complex or technical subject matter
- Strong writing and storytelling skills with the ability to simplify complex ideas
- Experience owning a content calendar end-to-end, sourcing and managing expert writers
- Experience creating data-driven content or research reports
- Familiarity with SEO, keyword research, and content performance metrics
- Experience with marketing automation tools (e.g., HubSpot, Marketo, or similar) and CMS platforms (Webflow, WordPress, etc.)
- Comfort working with data (e.g. Excel, Gsheets) and using it to inform content and storytelling
- Experience collaborating cross-functionally with technical and non-technical teams
- High ownership mindset with the ability to operate in ambiguity
Benefits
- Competitive compensation, including equity
- Full health, dental, and vision coverage
- Retirement savings plan through 401(k)
- Flexible time off
- Opportunities for company-wide connection and events
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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