About the role

Growth Marketing Manager leading growth initiatives for demand generation, focusing on LinkedIn at Perk. Engage with EMEA markets and optimize performance across various digital platforms.

Responsibilities

Full-Funnel EMEA Strategy: Lead the strategy and execution for paid digital marketing across the EMEA region,
LinkedIn Mastery: Own the end-to-end strategy for our primary channel. You’ll be responsible for scaling LinkedIn Ads while maintaining high lead quality and efficient pipeline impact
Test-and-Learn: You will pilot and scale emerging channels including Reddit, Programmatic Display, and Audio to find the next big growth lever - while also driving experimentation on existing channels
Localization & Regional Partnerships: Adapt global media strategies for regional nuances. You will build direct relationships with EMEA publishers, DSPs, and data providers to ensure the Perk brand stands out in a crowded market
Sales & Field Alignment: Partner closely with the EMEA Field Marketing Director to ensure digital coverage aligns with local field events and sales pipeline goals
Performance Measurement: Analyze the impact of your campaigns using the metrics that matter, incrementality frameworks, attribution modeling, and lead to opportunity conversion data.

Extensive Experience in Paid Digital: With at least 2+ years specifically in B2B SaaS. Strong grasp of digital media buying, planning, and optimization
Platform Proficiency: Hands on experience managing global, high spend LinkedIn Ads accounts
Familiarity with the modern B2B stack: Salesforce, Marketo, 6Sense, Looker among others
Clear competence in B2B measurement: attribution, lead quality, and incrementality frameworks in B2B buying cycles
An Analytical Mindset: You don't just report on clicks; you understand lead quality, how to measure the "halo effect" of upper funnel spend, when to call time on an experiment, and how to translate data into clear actions and learnings.
Strategic yet hands-on: comfortable shifting between high-level planning and day-to-day delivery
Excellent communicator and collaborator: able to partner effectively across regional sales, field marketing, and global marketing teams
The Perk Spirit: You thrive in an "IRL-first" culture, love the pace of a high-growth scale-up, and have a bias toward action

Rest and recharge with our generous allocation of vacation days plus public holidays
Receive competitive compensation and equity ownership in Perk
Take control of your physical health with your choice of private healthcare or a gym allowance
Know that your loved ones are protected financially through your Life Insurance if the worst were to happen
Join our unforgettable Perk events, including our spectacular annual summer party
Always feel supported with Spring Health, our market-leading wellbeing partner, providing fast, comprehensive access to 12x therapy and 12x coaching sessions for you and your loved ones
Make your money go further with our flexible compensation plan
Focus on your family with 17 weeks’ paid parental leave during your child’s first year
Contribute to your community with 16 paid hours per year to spend volunteering for your dearest charitable causes
Broaden your horizons with up to 20 "Work from Anywhere" days per year
Nurture your language skills with in real-life English, Spanish and Catalan lessons
Follow your passions and take a four-week, fully paid sabbatical once you reach 5 years
Let us help you move to one of our hubs with relocation support