Hybrid Head of Sales – GTM Lead, SMB Legal Tech AI Automation

Posted 17 minutes ago

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About the role

  • Head of Sales / GTM Lead for an AI-driven automation platform targeting small and mid-sized law firms. Focused on building and leading the sales team for the company's growth phase.

Responsibilities

  • Design and execute a repeatable SMB sales motion
  • Build and lead a small go-to-market team
  • Drive consistent revenue growth across law firms and in-house legal teams at the small and mid-market scale
  • Define and own GTM strategy for SMB legal customers, including segmentation, pricing approach, product packaging, and channel mix
  • Build and lead the sales team —hire, coach, and scale Account Executives, Sales Development Representatives and customer-facing GTM roles to deliver predictable growth
  • Develop repeatable sales plays and playbooks for outbound, inbound, partnerships, and customer expansion
  • Manage the full sales cycle for key deals and support the team on complex opportunities to ensure consistent close rates and deal velocity
  • Own pipeline health, forecasting and reporting; provide clear metrics and market insight to the executive team
  • Work cross-functionally with product, marketing, customer success and legal subject matter experts to shape product-market fit, prioritise features and enable scalable onboarding
  • Establish partner and channel relationships (resellers, legaltech integrations, referral partners) to accelerate reach into target markets
  • Represent the company at industry events, webinars and customer forums to build brand credibility within the SMB legal community
  • Champion a performance-oriented, inclusive sales culture focused on learning, coaching and continuous improvement.

Requirements

  • 3-5+ years in B2B SaaS sales leadership, including direct experience building SMB GTM motions and hiring sales teams
  • Demonstrable success hitting and exceeding revenue targets in high-growth start-up environments
  • Experience selling into law firms or corporate legal teams, or strong familiarity with legal workflows and buyer economics
  • Strong skills in pipeline generation, forecasting, CRM discipline and sales enablement
  • Proven ability to hire, coach and develop strong sales performers with a hands-on leadership style
  • Comfort with ambiguous, rapidly changing environments and a bias for action
  • Excellent communication skills and experience influencing senior stakeholders across product, marketing and executive teams
  • Data-driven approach to performance management and a growth mindset with curiosity for AI-enabled legal automation
  • Right to work in the hiring country and willingness to travel as required for customer and partner meetings.

Benefits

  • Competitive base salary with performance-based variable compensation
  • Equity participation (subject to eligibility and performance criteria)
  • Flexible hybrid working arrangements - Sydney or Melbourne
  • Opportunity to shape and scale the GTM function from an early stage
  • Collaborative team environment with a focus on development and impact
  • Strong coaching, hiring and people-management skills with a focus on outcomes and development
  • Comfortable engaging with senior buyers and influencing cross-functional stakeholders
  • Motivated by solving customer problems with AI-enabled automation and improving legal workflows.

Job title

Head of Sales – GTM Lead, SMB Legal Tech AI Automation

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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