Commercial Lines Marketing Assistant at Cross Insurance processing new business accounts and collaborating with the team to meet marketing goals. Involves underwriting, quoting, and issuing new accounts as necessary.
About the role
- Sr. Lifecycle Marketing Manager at NinjaTrader, enhancing in-product experiences and driving user engagement through lifecycle messaging. Focused on multi-channel strategies and data-driven improvements.
Responsibilities
- Build and manage multi-channel lifecycle programs with a focus on in-product messaging
- Identify and implement segmentation and personalization opportunities
- Execute lifecycle experiences across onboarding, engagement, retention, and reactivation programs based on product usage
- Partner with Product and Data teams to ensure required segmentation and personalization data triggers are available
- Run A/B tests and experiments to improve lifecycle performance
- Monitor campaign performance and surface insights and recommendations
- Continuously improve messaging, timing, segmentation, and channel mix
- Work closely with Product Marketing to translate messaging and positioning into lifecycle programs
- Support product launches by driving awareness and adoption through coordinated lifecycle experiences
- Ensure high-quality execution through strong QA and documentation
- Drive process improvements as the lifecycle function scales
Requirements
- 6–8 years of experience in lifecycle, CRM, or growth marketing
- Hands-on experience executing campaigns in Braze or comparable platforms
- Strong understanding of segmentation, triggers, and customer journeys
- Proficiency working with data, metrics, and experimentation
- Excellent attention to detail and execution quality
- Background in fintech, big tech, or high-growth B2C companies
Benefits
- Generous PTO
- 7 Paid Holidays Annually + 5 Conditional Holidays Annually
- 1 Service Day Annually
- 401k with 3.5% Company Match
- Paid Parental Bonding Leave
- Health, Vision, Dental Coverage
- Life and Disability Insurance Covered 100% by NinjaTrader
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