Senior Marketing Executive supporting the Marketing Manager in campaigns for London Art Fair and New Designers. Collaborating on digital marketing and managing marketing activities for these events.
About the role
- Chief Brand Officer leading brand strategy, creative excellence, and growth across retail and e-commerce channels. Joining a fast-growing team focused on innovative consumer brands.
Responsibilities
- Define and evolve brand architecture, positioning, tone of voice, and value propositions across channels to ensure differentiation and long-term equity.
- Lead creative teams and external agencies to develop compelling visual identity, packaging, content, and campaigns that drive awareness and conversion.
- Partner with performance marketing, e-commerce, and retail teams to design integrated GTM plans that scale customer acquisition, retention, and lifetime value.
- Own the end-to-end customer journey, ensuring consistency across digital, packaging, unboxing, customer service, and retail touchpoints.
- Collaborate with Product, Merchandising, Operations, and Sales to align product innovation, merchandising strategy, and inventory planning with brand positioning.
- Establish KPIs and dashboards to track brand health, campaign performance, and marketing ROI; drive data-informed optimisation.
- Build, mentor, and scale a high-performing brand organisation; foster a creative, accountable, and metrics-driven culture.
- Report regularly to executive leadership and the board on brand performance, strategic initiatives, and resource needs.
Requirements
- 10+ years of brand, marketing, or creative leadership experience, including senior roles at consumer product or retail/e-commerce companies.
- Proven track record of developing and scaling brands that deliver measurable commercial growth.
- Strong strategic thinker with excellent creative judgement and an eye for compelling design and storytelling.
- Experience managing integrated marketing (brand, performance, social, content, PR) and working with agencies.
- Data literate: comfortable using brand and performance metrics to guide decisions and optimise spend.
- Demonstrated ability to lead cross-functional initiatives and influence senior stakeholders.
- Exceptional communication skills, both written and verbal.
- Experience with retailer relationships and packaging/pack development is an advantage.
- Bachelor’s degree in Marketing, Business, Design, or related field; MBA or equivalent experience preferred but not required.
Benefits
- Comprehensive benefits including health, wellness, and retirement options.
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