Controller overseeing core accounting operations in a fast - paced insurance environment. Leading month - end close, improving processes, and building financial controls in a remote role.
About the role
- On-Trade Controller driving growth for Mother Root, the non-alcoholic aperitif, in the UK hospitality market. Focusing on building relationships and activating premium on-trade accounts.
Responsibilities
- Build and deliver Mother Root’s UK on-trade strategy end-to-end, aligned with wider business and brand goals
- Establish and prove the Mother Root Perfect Account Model - defining where we win, why, and how to scale it
- Define and lead a phased route-to-market strategy, including both direct supply and wholesale partnerships, to maximise early momentum, learning, and long-term scalability
- Establish clear performance benchmarks including bottles per account per week, reorder frequency, activation ROI, and overall channel contribution
- Own and fully activate Mother Root’s existing on-trade accounts, ensuring strong relationships, visibility, menu presence, and repeat order velocity
- Build deep relationships with key operators, GMs, bar managers and group buyers
- Ensure Mother Root is properly represented on menus, positioned appropriately, and consistently served to a high standard
- Identify opportunities to increase performance within existing groups and flagship venues
- Identify, secure and grow relationships with the right premium pubs, restaurants, hotels and hospitality groups
- Prioritise quality and performance of accounts over volume of distribution
- Leverage your network and strategic outreach to secure flagship placements that reinforce brand positioning
- Develop a tightly curated portfolio of high-performing, category-defining venues
- Select, onboard and manage wholesale partners where appropriate, ensuring strong alignment and performance
- Negotiate commercial terms, pricing, and support structures that balance brand integrity with long-term commercial sustainability - Full P&L responsibility for your accounts
- Ensure route-to-market decisions support both near-term learning and long-term scalability
- Build the playbook and inform future scale
- Track performance and extract learnings to inform future channel expansion
- Build compelling flagship case studies that demonstrate Mother Root’s success in hospitality environments
- Feed insights back into the wider business across sales, brand, marketing and product
Requirements
- Proven experience in senior on-trade commercial roles (Controller / Senior Manager level) within a drinks business
- Strong existing network across UK premium pubs, restaurants, hotels and hospitality groups
- Track record of opening accounts and successfully growing their long-term performance
- Experience building or scaling an on-trade channel, rather than inheriting a mature one
- Strong commercial judgement on where to invest time, effort and resources
- Experience working with distributors and managing route-to-market strategy
- Highly autonomous and comfortable building new channels in fast-moving, scale-up environments
Benefits
- 25 days per year
- Early finish Fridays (June–August)
- Up to 2 weeks per year
- 5% matched contribution
- Bike or Lime/Forest Pass
- £300 annual allowance for approved training
- Access to Spill app & Heka allowance (£40/month)
- birthday/work anniversary boosts
- Gastronomical & wellbeing-focused team away trip
- Competitive maternity/paternity package
- Lots of free Mother Root
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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