Business Analytics Manager at PNC managing email marketing campaigns and leading analytics initiatives. Collaborating across teams to optimize engagement and deliverability while ensuring compliance in marketing.
About the role
- Data Analyst transforming innovative solutions for public administration and various sectors at Minsait. Engaging in strategic projects and collaboration within a hybrid work environment.
Responsibilities
- Audience segmentation for campaigns, evaluation of results, and measurement of actions.
- Generate datasets for communication via social media.
- Creation and maintenance of reports and CV indicators.
- Creation and maintenance of communication sending reports.
- Creation and maintenance of Journeys in Salesforce (Cards BU).
- Maintenance of data imports from Hive/Teradata into Salesforce.
Requirements
- Knowledge of data manipulation and extraction tools such as SAS, SQL, Teradata.
- Microsoft Office, with emphasis on Excel for data consolidation, analysis, and report creation.
- Ability to interpret KPIs.
- Familiarity with lifecycle concepts and the customer journey.
- Knowledge of Power BI or Tableau: data visualization and dashboard building.
- Knowledge of HTML.
- Experience with multichannel campaigns: understanding communication strategies via RCS, SMS, PUSH, and Email.
- Knowledge of Salesforce Marketing Cloud:
- - Creation of automations (Automation Studio).
- - Publishing messages and HTMLs.
- - Use of AMPscript for content personalization.
- - Creation and maintenance of journeys (Journey Builder).
- Technical English for reading documents.
- Teamwork, responsibility, sense of urgency, and analytical skills.
Benefits
- Company-subsidized health plan for the employee.
- Option to include dependents in the health plan with payroll deduction.
- Dental assistance (optional).
- Option to include dependents in dental assistance with payroll deduction.
- Meal allowance or food allowance.
- Transportation voucher (optional).
- Impact & Care - Personal Guidance Program providing emotional support and confidential counseling in psychological, legal, financial, social and pet-related areas at no cost for the employee and legal dependents.
- Gympass - Wellhub (access to over 700 gyms across Brazil with plans starting at R$ 29.90 deducted from payroll).
- Option to include dependents in Gympass - Wellhub (up to 3 dependents - paid via credit card).
- Access to Udemy through our intranet.
- Partnerships with major consumer brands.
- Agreement with SESC for the employee and dependents.
- Discount agreements with educational institutions (undergraduate and postgraduate) and language/certification schools.
- Group life insurance.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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