Hybrid Senior SEO and AI Content Specialist

at MezTal

• Job title: Senior SEO and AI Content Specialist
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Guadalajara, Mexico

About the role

• Manage organic growth and digital authority for Senior Living communities via SEO and AI strategies. Collaborate across teams to optimize performance and ensure brand consistency.

Responsibilities

• Lead advanced SEO strategies for a multi-location Senior Living portfolio.
• Develop entity-based and semantic SEO frameworks to ensure clarity and authority.
• Optimize content and site structure for AI-driven and generative engines, including Google AI Overviews, Bing Copilot, ChatGPT, Gemini, and Perplexity.
• Ensure brand and community consistency across all digital signals used by search engines and AI systems.
• Guide educational and editorial content strategy aligned with E-E-A-T (Experience, Expertise, Authority, Trust).
• Ensure content answers real, intent-driven questions with depth, clarity, and empathy.
• Position communities as trusted guides for families—not advertisers.
• Design and execute high-quality backlink strategies to strengthen domain and entity authority.
• Build and maintain relationships with relevant organizations, media outlets, and industry partners.
• Lead ethical and strategic backlink acquisition through editorial collaborations, content partnerships, and evaluated paid opportunities.
• Ensure all authority-building efforts support long-term SEO and GEO objectives.
• Oversee local search optimization across Google Business Profile, Bing Places, and related platforms.
• Ensure accuracy and consistency across NAP, services, reviews, and community descriptions.
• Understand how local and reputation signals influence both traditional and AI-driven discovery.
• Maintain awareness of paid media and programmatic environments to collaborate effectively with PPC teams.
• Use insights from paid and programmatic campaigns to inform organic and GEO strategy.
• Align organic and paid efforts without directly managing paid media execution.
• Act as a mentor and strategic partner to the marketing team.
• Support team growth through guidance, collaboration, and knowledge-sharing.
• Foster a culture of accountability, curiosity, and continuous improvement.
• Help elevate team performance through clear priorities and shared goals.
• Own and track performance based on clear, outcome-driven metrics, including but not limited to:
• Organic visibility and qualified traffic growth.
• Local search presence and dominance.
• Brand and community authority signals.
• AI-driven discovery and visibility across generative platforms.
• Establish benchmarks, KPIs, and reporting frameworks to measure progress over time.
• Translate performance data into actionable insights and strategic adjustments.
• Operate with a strong focus on results, accountability, and continuous optimization.

Requirements

• 3+ years of experience in advanced SEO and organic growth roles.Deep understanding of AIO and Generative Engine Optimization (GEO), with success evaluated through clear, outcome-based performance metrics.
• Proven experience managing SEO strategies for multi-location or enterprise websites.
• Strong understanding of technical SEO, local SEO, content strategy, and digital authority.
• Professional fluency in English (written and spoken).
• **Preferred Qualifications: **Google Analytics, Google Search Console, Google Tag Manager, Google Trends, SEMrush, and Ranki (or similar).
• **Key Skills & Attributes: **Strategic, system-oriented thinker with a results-driven mindset. Comfortable being measured by impact, not activity. Clear communicator who can translate data into decisions. Ethical, quality-driven approach to authority building. Collaborative leader genuinely invested in team growth and success. Adaptable, proactive, and future-focused.

Benefits

• 🎄 **Christmas Bonus**: 30 days, to be paid in December.
• 🩺 **Major Medical Expense Insurance**: Coverage up to $20,000,000.00 MXN.
• 🩹 **Minor Medical Insurance**: VRIM membership with special discounts on doctor’s appointments and accident reimbursements.
• 😁 **Dental Insurance**: Always smile with confidence!
• 💼 **Life Insurance**
• 🌴 **Vacation Days**: 12 vacation days.
• + 📅 **Floating Holidays**: 3
• 📱 Cell Phone Reimbursement & Transportation Subsidy.
• 🌐 **Hybrid Scheme**: Enjoy the best of both worlds, remote and in-office work.
• 🌍 **Multicultural Exposure**: Work with operations within Mexico and the United States.
• 🎉 **MezTal Internal Events**: Strike a healthy balance between your professional and personal goals.
• 💸 **Exclusive Discounts**: Benefits with different companies for being part of MezTal.
• 📚 **Academic Agreements**: Access to national universities and language schools.
• 🚀 **Career Growth**: We will search for the best conditions for progressing in your career.